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  1.    Julia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee

    Julia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee

    Julia Goldin, Chief Product & Marketing Officer, LEGO, is one of the eight global marketers shortlisted for this…

    Read more about "Julia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee"
  2.    Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee

    Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee

    Patricia Corsi, Chief Marketing, Digital and Information Officer at Bayer Consumer Health, is one of the eight global marketers…

    Read more about "Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee"
  3.    Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee

    Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee

    Cristina Diezhandino, Chief Marketing Officer at Diageo, is one of the eight global marketers shortlisted for this…

    Read more about "Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee"
  4.    Asmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee

    Asmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee

    Asmita Dubey, Chief Digital & Marketing Officer, L'Oréal, is one of the eight global marketers shortlisted for this…

    Read more about "Asmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee"
  5.    Spotlight: Global Agency Remuneration Trends
    Marketing procurement

    Spotlight: Global Agency Remuneration Trends

    It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial…

    Read more about "Spotlight: Global Agency Remuneration Trends"
  6.    Spotlight: Client-agency performance evaluations: 2022 update
    Marketing procurement

    Spotlight: Client-agency performance evaluations: 2022 update

    Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

    Read more about "Spotlight: Client-agency performance evaluations: 2022 update"
  7.    The role of AI in the content creation process
    Marketing procurement

    The role of AI in the content creation process

    This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing…

    Read more about "The role of AI in the content creation process"
  8.    WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
    Digital policyMarketing law

    WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist

    WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…

    Read more about "WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist"
  9.    Spotlight: Inflation equals innovation
    Marketing procurement

    Spotlight: Inflation equals innovation

    In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the…

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  10.    Spotlight: Recession-proofing strategies for creative production
    Marketing procurement

    Spotlight: Recession-proofing strategies for creative production

    As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members…

    Read more about "Spotlight: Recession-proofing strategies for creative production"
  11.    Webinar: Understanding data ethics in practice
    Digital policyData-driven marketing

    Webinar: Understanding data ethics in practice

    92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…

    Read more about "Webinar: Understanding data ethics in practice"
  12.    Spotlight: What makes clients attractive to agencies?
    Marketing procurement

    Spotlight: What makes clients attractive to agencies?

    Agencies with the best clients attract the best talent.

    Read more about "Spotlight: What makes clients attractive to agencies?"