Related content
-
Value of advertisingMarketing procurement
Benchmark: Negotiations with tech titans or big digital platforms
WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.
-
Marketing procurement
Sourcing Forum meeting overview (June 2022)
Overview of the Sourcing Forum held remotely on June 30, 2022.
-
Marketing procurement
Spotlight: The rise of freelance talent
Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and…
-
Benchmark: Recommended brand activation agencies in Germany
WFA member benchmark on recommended brand activation agencies in Germany.
-
Marketing procurement
Tech & tools in marketing procurement
This WFA report written in partnership with Flock Associates – The Marketing Transformation Company, explored…
-
Marketing procurement
Sourcing Forum meeting overview (May 2022)
Overview of the Sourcing Forum held remotely on May 25, 2022.
-
Benchmark: Market research - challenges and solutions in sharing Nielsen’s data
WFA member benchmark on the challenges and solutions in sharing Nielsen’s data.
-
Marketing procurement
Sourcing Forum meeting overview (May 2022)
Overview of the Sourcing Forum held remotely on May 17, 2022.
-
Benchmark: Sourcing approach to agency pitch
This WFA member benchmark examined the current sourcing approach to agency pitch.
-
Marketing procurementOrganisation & structure
Benchmark: Global Category Management – Influencer Marketing
This WFA member benchmark examined the category management of Influencer Marketing
-
Spotlight: Effective financial management – a focus on marketing activation
Auditing is dead – long live auditing!
-
Spotlight: Effective financial management – a focus on influencer marketing, PR and social
Auditing is dead – long live auditing!