Posts about Sourcing Forum

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1. 
   Press releases

   1 December 2022
   Agency evaluation & performanceAgency remuneration & contracts

   Agencies feel more comfortable being honest with clients, WFA research

   WFA

   But too many soft KPIs and “the wrong KPIs” are a rising concern

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2. 
   Reports & whitepapers

   30 November 2022
   Marketing procurement

   Client-agency performance evaluations: 2022 update

   WFA

   Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

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3. 
   Videos & webinars

   30 November 2022
   Marketing procurement

   Spotlight: What makes clients attractive to agencies?

   WFA

   Agencies with the best clients attract the best talent.

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4. 
   Benchmarks & surveys

   16 November 2022
   Marketing procurement

   Benchmark: Supplier Relationship Management (SRM) programs

   WFA

   WFA member benchmark on Supplier Relationship Management (SRM) programs.

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5. 
   Benchmarks & surveys

   13 November 2022
   Marketing procurement

   Benchmark: Panel service agency(s) fee increases

   WFA

   WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…

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6. 
   Benchmarks & surveys

   27 October 2022
   Marketing procurement

   Benchmark: Global Category Management – Digital production & publishing

   WFA

   This WFA member benchmark examines the category management of digital production & publishing.

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7. 
   Benchmarks & surveys

   25 October 2022
   Agency evaluation & performanceMarketing procurement

   Benchmark: Market Research & Insights – Recommended agency partners

   WFA

   WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

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8. 
   Benchmarks & surveys

   25 October 2022
   Marketing procurement

   Benchmark: Global Category Management – Loyalty & Reward

   WFA

   This WFA member benchmark examined the category management of Loyalty & Reward.

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9. 
   Event reports

   11 October 2022
   Marketing procurement

   Sourcing Forum meeting overview (September 2022)

   WFA

   Overview of the Sourcing Forum held remotely on 28^th September, 2022

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10. 
    Benchmarks & surveys

    4 October 2022
    Marketing procurement

    Benchmark: Global Category Management – Adaptation & transcreation

    WFA

    This WFA member benchmark examined the category management of adaptation & transcreation

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11. 
    Benchmarks & surveys

    23 September 2022
    Marketing procurement

    Benchmark: Global Category Management – POS & displays

    WFA

    This WFA member benchmark examined the category management of POS & displays.

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12. 
    Opinions

    21 September 2022
    Marketing procurement

    Why I love marketing procurement

    Alice Tomlinson, Junior Manager, Marketing Sourcing

    It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines…

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