Posts about Sourcing Forum

Related content

  1.    Survey on Global Agency Relations Management: roles & responsibilities
    Agency managementAgency rostersMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

     WFA member survey. For more details, please log in.

    Read more about "Survey on Global Agency Relations Management: roles & responsibilities"
  2.    Advertising production payment guidelines
    Agency managementAgency remuneration & contracts

    Advertising production payment guidelines

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…

    Read more about "Advertising production payment guidelines"
  3.    Benchmark: Media SLAs & transparency
    Agency remuneration & contractsMarketing procurement

    Benchmark: Media SLAs & transparency

    This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…

    Read more about "Benchmark: Media SLAs & transparency"
  4.    The hidden gem: How clients benefit from long-term partnerships
    Agency managementMarketing operationsMarketing procurement

    The hidden gem: How clients benefit from long-term partnerships

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…

    Read more about "The hidden gem: How clients benefit from long-term partnerships"
  5.    Sourcing Forum meeting overview (June 2019)
    ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure

    Sourcing Forum meeting overview (June 2019)

    Overview of the Sourcing Forum held on June 26th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (June 2019)"
  6.    Redefining the marketing procurement value proposition
    Marketing procurement

    Redefining the marketing procurement value proposition

    ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing…

    Read more about "Redefining the marketing procurement value proposition"
  7.    Sourcing Forum meeting overview (May 2019)
    Digital transformationMarketing procurement

    Sourcing Forum meeting overview (May 2019)

    Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.

    Read more about "Sourcing Forum meeting overview (May 2019)"
  8.    Creative crowdsourcing platforms: top tips to contracting for procurement
    Agency managementAgency remuneration & contractsMarketing procurement

    Creative crowdsourcing platforms: top tips to contracting for procurement

    This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative…

    Read more about "Creative crowdsourcing platforms: top tips to contracting for procurement"
  9.    Benchmark: Category management - Stock images
    Marketing technologyMarketing procurementMarketing technologyMarketing technology

    Benchmark: Category management - Stock images

    This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock…

    Read more about "Benchmark: Category management - Stock images"
  10.    Benchmark: Supply Chain Finance (SCF) solutions
    Agency remuneration & contractsMarketing procurement

    Benchmark: Supply Chain Finance (SCF) solutions

    This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they…

    Read more about "Benchmark: Supply Chain Finance (SCF) solutions"
  11.    Building a future-proof marketing procurement strategy
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Building a future-proof marketing procurement strategy

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…

    Read more about "Building a future-proof marketing procurement strategy"
  12.    Sourcing Forum meeting overview (April 2019)
    Marketing operationsMarketing procurement

    Sourcing Forum meeting overview (April 2019)

    Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.

    Read more about "Sourcing Forum meeting overview (April 2019)"