Posts about Reports & whitepapers

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1. 
   Reports & whitepapers

   4 December 2020

   WFA Whitepaper on marketing and sustainability

   WFA

   How marketers can reconcile the consumption conundrum

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2. 
   Reports & whitepapers

   4 December 2020
   Marketing law

   European Commission plans to tackle green claims in advertising

   WFA

   An overview of WFA’s outreach on the European Commission’s green claims initiative.

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3. 
   Reports & whitepapers

   26 November 2020
   Marketing procurement

   Eco-Friendly Practices in Production

   APR

   This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…

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4. 
   Reports & whitepapers

   7 October 2020
   Food marketingSelf-regulationMarketing to children

   Google’s restrictions on food marketing to minors

   WFA

   An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria…

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5. 
   Reports & whitepapers

   2 October 2020
   Self-regulationMarketing law

   EU Consultation on consumer policy: WFA responses and key messages

   WFA

   This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New…

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6. 
   Reports & whitepapers

   1 October 2020
   Digital policyFood marketingMarketing to childrenMarketing law

   PAG Meeting Overview (September 2020, Brussels)

   WFA

   Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.

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7. 
   Reports & whitepapers

   21 September 2020
   Marketing procurement

   The endless possibilities of Computer Generated Imagery (CGI)

   WFA

   This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.

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8. 
   Reports & whitepapers

   9 July 2020
   Marketing procurement

   Project Spring

   WFA

   A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.

   Read more about "Project Spring"
9. 
   Benchmarks & surveysReports & whitepapers

   16 June 2020
   ChannelsMedia governanceMarketing effectiveness

   Media Outlook in the COVID-19 Crisis

   WFA

   Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…

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10. 
    Press releasesReports & whitepapers

    1 June 2020
    Digital policyData collection & privacy

    WFA launches world’s first guide on data ethics for brands

    WFA

    Designed to help advertisers ensure data practices respect consumer interests

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11. 
    Videos & webinarsReports & whitepapers

    26 May 2020
    Marketing operations

    Webinar: In search of the unicorn marketer

    WFA

    We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.

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12. 
    Press releasesReports & whitepapers

    20 May 2020
    Organisation & structure

    Emphasis of CMO role must be on effectively leading multi-faceted teams

    WFA

    Marketers expanding remit to include sustainability and data ethics in the next five years

    Read more about "Emphasis of CMO role must be on effectively leading multi-faceted teams"