Related content
-
Diversity & InclusionGender Bias & Inclusion in Advertising in India
Read more about "Gender Bias & Inclusion in Advertising in India"A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…
-
Brand safetyBrand safetyGARM Aggregated Measurement Report - April 2021
Read more about "GARM Aggregated Measurement Report - April 2021"The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…
-
Brand purposeMarketing operationsMarketing and Sustainability: Closing the Gaps
Read more about "Marketing and Sustainability: Closing the Gaps"What can Marketers do to drive Sustainability in their industry?
-
-scaleType-6-width-270-height-171.jpg)
Digital policyMarketing lawData-driven marketingWFA global position on advertiser access to data in the digital advertising market
Read more about "WFA global position on advertiser access to data in the digital advertising market"In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising…
-
Agency managementMarketing procurementDifferent Models when decoupling production
Read more about "Different Models when decoupling production"A brief definition guide on models when decoupling production.
-
Digital policyData-driven marketingWFA report: The future of data-driven marketing
Read more about "WFA report: The future of data-driven marketing"A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing
-
Diversity & Inclusion54% of people don't feel culturally represented in online ads, Facebook study finds
Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…
-
-scaleType-6-width-270-height-171.png)
Agency managementMarketing procurementBusiness Intelligence / Data analytics for a strong agency management program
Read more about "Business Intelligence / Data analytics for a strong agency management program"An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…
-
Marketing capabilitiesMarketing operationsOrganisation & structureWhat marketing talent wants
Read more about "What marketing talent wants"Company and marketing department attributes that resonate with today's marketer
-
Marketing procurementOrganisation & structureDecoupling production from the creative agency and the role of the agency producer
Read more about "Decoupling production from the creative agency and the role of the agency producer"Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…
-
Digital transformationMarketing operationsMarketing Transformation - Delivering the future fit organisation
Read more about "Marketing Transformation - Delivering the future fit organisation"The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…
-
Alcohol marketingMarketing lawWFA’s response to WHO consultation (alcohol marketing)
Read more about "WFA’s response to WHO consultation (alcohol marketing)"WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen…