Posts about Reports & whitepapers

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1. 
   Reports & whitepapers

   31 January 2017
   CreativityMarketing operations

   5 ways to make newsrooms & content more effective

   WFA, Brilliant Noise

     WFA members only content. Please log in to access this document.

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2. 
   Reports & whitepapers

   1 January 2017
   Value of advertising

   The Value of Advertising (2017)

   WFA, Deloitte

   The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

   Read more about "The Value of Advertising (2017)"
3. 
   Reports & whitepapers

   31 May 2016
   ChannelsInfluencersInfluencersData & analytics

   Unlocking brand value with social communities

   WFA, STATSIT

   Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

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4. 
   Benchmarks & surveysReports & whitepapers

   7 March 2016
   Data & analytics

   The future of insights project

   WFA, BrainJuicer

   Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…

   Read more about "The future of insights project"
5. 
   Reports & whitepapers

   12 November 2015
   ChannelsInfluencersInfluencers

   Building Social Communities

   WFA, STATSIT

   What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

   Read more about "Building Social Communities"
6. 
   Benchmarks & surveysReports & whitepapers

   1 November 2015
   Ad fraud & verification

   Survey on Global Ad Fraud

   WFA, Botlab.io, Ebiquity

   This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

   Read more about "Survey on Global Ad Fraud"
7. 
   Reports & whitepapers

   19 October 2015
   Digital policyData collection & privacyData-driven marketing

   Delivering Value to Consumers from data

   WFA

   Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

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8. 
   Reports & whitepapers

   1 June 2015
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Marketing Sourcing KPIs

   WFA

   The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…

   Read more about "Marketing Sourcing KPIs"
9. 
   Reports & whitepapers

   14 March 2015
   Ad blockingBrand purposeBrand reputationConsumer insight

   7 Deadly Sins of Marketing

   WFA, Karmarama, We Are Social

    New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

   Read more about "7 Deadly Sins of Marketing"
10. 
    Reports & whitepapers

    19 February 2015
    Digital transformation

    The elements of digital transformation

    WFA, The Digital Consultancy

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…

    Read more about "The elements of digital transformation"
11. 
    Guides & templatesReports & whitepapers

    9 January 2008
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"