Related content
-
Digital policyData & analyticsData collection & privacySurvey on privacy and data management - GDPR (2017)
Read more about "Survey on privacy and data management - GDPR (2017)"WFA member survey on how members are evaluating the impact of GDPR on their business.
-
Digital policyData collection & privacyA marketer's guide to ePrivacy (2017)
Read more about "A marketer's guide to ePrivacy (2017)"An overview of some of the key elements of the proposed ePrivacy revision.
-
Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technologyRecommendations to master data & tech (2017)
Read more about "Recommendations to master data & tech (2017)"The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
-
Marketing procurementOrganisation & structureOvercoming people & capability challenges
Read more about "Overcoming people & capability challenges"Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurementBest practice: global media transparency & contracts (2017)
Read more about "Best practice: global media transparency & contracts (2017)"Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…
-
Brand reputationBrand safety: steps to consider (2017)
Read more about "Brand safety: steps to consider (2017)"The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.
-
Ad blockingBetter Ads Standards (2017)
Read more about "Better Ads Standards (2017)"The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…
-
Agency managementIntegrated marketing
Survey on Briefing for integrated communications (2017)
Read more about "Survey on Briefing for integrated communications (2017)"WFA member survey. For additional details, please log in.
-
Digital transformationConsumer insightData-driven marketing10 steps to close the gap between digital consumers and businesses
Read more about "10 steps to close the gap between digital consumers and businesses" -
CreativityMarketing operations5 ways to make newsrooms & content more effective
Read more about "5 ways to make newsrooms & content more effective"WFA members only content. Please log in to access this document.
-
Marketing technologyDigital transformationMarketing technologyData-driven marketingMarketing technologyConsiderations on the road to digital transformation (2017)
Read more about "Considerations on the road to digital transformation (2017)"Members only content. Please log in to view.
-
Digital transformation‘SPARCS’ – a framework to plan for your digital transformation
Read more about "‘SPARCS’ – a framework to plan for your digital transformation"The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.