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WFA member report. For additional details, please log in.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementOrganisation & structure
Agency Fee Decision Tree, an easier way to choose the right fee model
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Agency evaluation & performanceBrand purposeMarketing operationsMarketing procurement
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Agency managementAgency remuneration & contractsMarketing procurement
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Agency evaluation & performanceConsumer insightData & analytics
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Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …
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