Posts about Reports & whitepapers

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1. 
   Press releasesBenchmarks & surveysReports & whitepapers

   26 May 2022
   Channels

   Explosive eCommerce growth drives need for improved brand and performance integration

   WFA

   eCommerce-focused multinationals are spending significantly more on performance ads than…

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2. 
   Reports & whitepapers

   25 May 2022

   Global eCommerce and Marketing - Delivering a Successful Strategy

   WFA

   eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

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3. 
   Reports & whitepapers

   17 May 2022
   Brand safetyBrand safety

   GARM Aggregated Measurement Report - May 2022

   WFA

   The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…

   Read more about "GARM Aggregated Measurement Report - May 2022"
4. 
   Reports & whitepapers

   31 March 2022

   The future of insights and marketing effectiveness

   WFA

   In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?

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5. 
   Reports & whitepapers

   25 March 2022
   Marketing capabilities

   The First 100 Days of a Marketing Capability Leader

   WFA

   Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…

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6. 
   Reports & whitepapers

   2 March 2022

   Media 2025 - Wave Five Research Findings 2022

   MediaSense

   The WFA are delighted to share with you an advanced copy of MediaSense’s Media2025 report. Part of MediaSense’s…

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7. 
   Reports & whitepapers

   26 January 2022
   Diversity & Inclusion

   Diversity: From Agency to Ads

   R3

   R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.

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8. 
   Reports & whitepapers

   21 December 2021

   Global Content Production 2021

   WFA

   Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…

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9. 
   NewsReports & whitepapers

   9 December 2021
   Diversity & Inclusion

   WFA publishes final DEI Census results

   WFA

   Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…

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10. 
    Reports & whitepapers

    9 December 2021
    Agency review & pitching

    Brand investment decisions: evolving beyond working / non-working

    WFA, MediaSense

    Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…

    Read more about "Brand investment decisions: evolving beyond working / non-working"
11. 
    Reports & whitepapers

    30 November 2021
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - November 2021

    WFA

    The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…

    Read more about "GARM Aggregated Measurement Report - November 2021"
12. 
    Guides & templatesReports & whitepapers

    26 November 2021
    Digital policyMarketing lawData collection & privacy

    Data Safety in 2021: Benchmark & Analysis

    WFA

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…

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