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Agency evaluation & performanceMarketing procurementGlobal Agency Remuneration Trends: 2022 update
Read more about "Global Agency Remuneration Trends: 2022 update"Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…
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Marketing procurementClient-agency performance evaluations: 2022 update
Read more about "Client-agency performance evaluations: 2022 update"Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…
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Media governanceMarketing budgets under heavy scrutiny, WFA and Ebiquity research
Read more about "Marketing budgets under heavy scrutiny, WFA and Ebiquity research"Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and…
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CreativityMarketers failing to overcome key barriers to creativity, WFA research
Read more about "Marketers failing to overcome key barriers to creativity, WFA research"Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…
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Self-regulationCreativity
Clients and Creativity
Read more about "Clients and Creativity"With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…
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Media governanceMarketing capabilitiesMedia transformationMarketing facing “worst-ever” talent crisis
Data and analytics, eCommerce and measurement top skills shortage
Read more about "Marketing facing “worst-ever” talent crisis"
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Media’s got talent?
Read more about "Media’s got talent?"This joint WFA and MediaSense study examining global media talent was launched in May 2022 on the back of the Media2025 research…
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Agency managementAgency rostersOrganisation & structureAgency Roster Transformation
Read more about "Agency Roster Transformation"In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
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Agency managementAgency rostersOrganisation & structure
Agency rosters face ongoing reform and revamps
Read more about "Agency rosters face ongoing reform and revamps"In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…
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Brand safetyBrand safetyGARM: 3 Years of Progress
Read more about "GARM: 3 Years of Progress"This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next…
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Marketing procurementTech & tools in marketing procurement
Read more about "Tech & tools in marketing procurement"This WFA report written in partnership with Flock Associates – The Marketing Transformation Company, explored…