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Press releases
21 June 2018

WFA releases full version of Global Media Charter to reform digital ad ecosystem

WFA

WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…
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Press releases
12 June 2018

Agency rostersIntegrated marketing

Roster arrangements under review at 74% of multinational brands

WFA

New study finds widespread dissatisfaction on both sides of the advertiser agency divide

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Press releases
22 May 2018

WFA Global Marketer Week 2019 to take place in Lisbon

WFA

Event returns to Europe for the first time since GMW 2013 in Brussels

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Press releases
18 May 2018

WFA President’s Awards honour marketing leadership initiatives in seven countries

WFA

Advertiser Associations from Argentina, Japan, Morocco, Norway, Sweden, UK and the USA recognised for outstanding leadership

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Press releases
17 May 2018

Global advertisers demand reform of digital ad ecosystem

WFA

WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…
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Press releases
16 May 2018

Diversity & Inclusion

WFA launches Guide to Progressive Gender Portrayals in Advertising

WFA

Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for…
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Press releases
15 May 2018

WFA announces changes to global leadership team

WFA

New appointments to Executive Committee from eBay, Electronic Arts, Just Eat, Mastercard and TATA
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Press releases
25 April 2018

Digital policyData collection & privacy

GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches

WFA

But half of marketers are not regarded as fully aware of the implications for future campaigns

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Press releases
20 April 2018

Digital policy

WFA calls on brands to embrace culture of data transparency

WFA

WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when…
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Press releases
29 March 2018

Global viewability improves for video but display lags

WFA

First global metrics for viewability based on data from seven verification companies

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Press releases
9 March 2018

Media governance

Major multinationals go beyond auditing as independent advisor role evolves

WFA

Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as…
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Press releases
23 February 2018

WFA announces first speakers for Global Marketer Week

WFA

Nissan, Panasonic and Samsung to speak as annual showcase for global marketers heads to Japan
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