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Press releases
12 February 2018

Unilever’s Keith Weed named WFA Global Marketer of the Year

WFA

Voters pick Unilever Chief Marketing & Communications Officer as first-ever winner

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Press releasesReports & whitepapers
9 February 2018

Programmatic

Major multinationals hike programmatic budgets while seeking greater control

WFA

WFA study finds increase of 11 percentage points expected 2017/18

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Press releases
18 December 2017

WFA names shortlist for Global Marketer of the Year

WFA

The WFA has unveiled the shortlist for the inaugural Global Marketer of the Year, featuring executives from Deutsche Telekom,…
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Press releases
13 November 2017

ProgrammaticData collection & privacy

Major multinationals identify emerging skills gaps on AI, programmatic and IoT

WFA

Performance lags priority on digital integration and e-commerce

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Press releases
15 September 2017

WFA launches Global Marketer of the Year

WFA

Partners with Campaign magazine to celebrate the role that global and regional marketers play in delivering more customer-centric…
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Press releases
13 September 2017

Digital policyData collection & privacy

70% of global marketers are not fully aware of the implications of GDPR

WFA

A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the…
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Press releases
6 September 2017

Arla Foods joins EU Pledge

WFA

Leading international dairy company commits to EU Pledge on responsible marketing to children

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Press releases
16 August 2017

Brand safetyMedia governanceMedia transparencyBrand safety

Global marketers making radical changes to media management

WFA

WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…
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Press releases
10 August 2017

New cross-industry initiative to improve viewability measurement standards across Europe

WFA

European Viewability Steering Group publishes first set of European Viewability Measurement Principles

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Press releases
20 June 2017

Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising

WFA

On 20 June, UN Women in partnership with Unilever and industry leaders including WPP, IPG, facebook, Google, Mars, Microsoft,…
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Press releases
8 June 2017

Media governance

WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role

WFA

Deutsche Telekom’s Gerhard Louw has been named as the new co-chair of the WFA Media Forum.

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NewsPress releases
31 May 2017

Winners of the WFA President’s Awards 2017

WFA

WFA holds President’s Awards at Global Marketer Week in Toronto

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