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Mastercard’s Raja Rajamannar named WFA President
Read more about "Mastercard’s Raja Rajamannar named WFA President"Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President
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Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year
Read more about "Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year"The award to appoint the marketers who are making a difference for business and society
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement7 in 10 clients: changing remuneration models will improve relations with agencies
Read more about "7 in 10 clients: changing remuneration models will improve relations with agencies"Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs
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Marketing capabilitiesOrganisation & structureWFA launches Global Media Board
Read more about "WFA launches Global Media Board"WFA Global Media Board will help make WFA’s Global Media Charter a reality
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Digital policyCoalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
Read more about "Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online"Nearly 70,000 consumers agree most annoying ads are similar across countries and regions
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ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technologyWFA study ranks countries by programmatic maturity
Read more about "WFA study ranks countries by programmatic maturity"Advertisers need to tailor approach according to market development
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Ad fraud & verificationWFA statement on the '3ve' ad fraud schemes takedown
Read more about "WFA statement on the '3ve' ad fraud schemes takedown"WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been…
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WFA names shortlist for Global Marketer of the Year 2018
Read more about "WFA names shortlist for Global Marketer of the Year 2018"Winner to be announced in January
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WFA names first MENA Chair for WFA Forum
Read more about "WFA names first MENA Chair for WFA Forum"Coca-Cola’s Islam ElDessouky takes on regional role
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WFA launches Global Marketer of the Year 2018
Read more about "WFA launches Global Marketer of the Year 2018"Will work with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand…
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InfluencersInfluencersBrands to invest more on influencers
Read more about "Brands to invest more on influencers"Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers
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Data collection & privacyData Processing Agreement template for advertisers launched
Read more about "Data Processing Agreement template for advertisers launched"The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement…