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WFA breaks down walls between Insights and Media
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Benchmark on digital marketing training methods
WFA benchmark conducted for a member looking for digital marketing training methods.
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Marketing in LATAM survey results
This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
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Benchmark on digital insight and innovation generation
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…
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Benchmark on media agency on-boarding - key considerations and pitfalls
A short survey to elicit member experiences in regard to on-boarding a new media agency.
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Integrated marketingOrganisation & structure
Benchmark on C-suite roles and responsibilities
This benchmark therefore looks at how many WFA members have roles such as CDOs/ CIOs/ CTOs/etc. in their company and what key…
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Marketing procurementOrganisation & structure
Survey on Global Marketing Category Management
Research on the management, supply base and sourcing resources against over 15 marketing categories.
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Agency managementInfluencersInfluencersMarketing procurementOrganisation & structure
Benchmark on managing usage rights
Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
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Marketing procurementOrganisation & structure
Benchmark on franchising models
WFA member benchmark on franchising models.
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Media governanceIntegrated marketingOrganisation & structure
Survey on digital resource engagement with brand marketing
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
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Organisation & structureData & analytics
Marketing in Africa Interim regional survey results
This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…
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Integrated marketingDigital transformationOrganisation & structure
Benchmark on Global digital marketing organisation/configuration
This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…