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Organisation & structureCharter on responsible advertising launched in Belgium
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Organisation & structureWFA recruits Caroline Pathy to support flagship CMO network
Read more about "WFA recruits Caroline Pathy to support flagship CMO network"WFA has announced the recruitment of Caroline Pathy as the organisation’s Director of Better Marketing, leading WFA’s…
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analyticsReport: The Road to Content Excellence
Read more about "Report: The Road to Content Excellence"WFA member report. For additional details, please log in.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementOrganisation & structureAgency Fee Decision Tree, an easier way to choose the right fee model
Read more about "Agency Fee Decision Tree, an easier way to choose the right fee model"The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…
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Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structureBenchmark on Sourcing Adaptation & Transcreation
Read more about "Benchmark on Sourcing Adaptation & Transcreation"WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure
Benchmark on sourcing talent
Read more about "Benchmark on sourcing talent"WFA member benchmark. For additional details, please log in.
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Organisation & structureWFA talks Better Marketing: The CMO agenda
Read more about "WFA talks Better Marketing: The CMO agenda"At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…