Posts about Organisation & structure

Related content

1. 
   Benchmarks & surveys

   12 June 2018
   Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Survey on The Future of Agency Rosters

   WFA, The Observatory

      

   Read more about "Survey on The Future of Agency Rosters"
2. 
   Event reports

   8 June 2018
   Audience measurementOrganisation & structureMedia transformationData-driven marketing

   Media Forum Meeting Overview (June 2018, Barcelona)

   WFA

    Overview of the Media Forum held in July 2018 in Barcelona.

   Read more about "Media Forum Meeting Overview (June 2018, Barcelona)"
3. 
   Reports & whitepapers

   19 February 2018
   Agency managementOrganisation & structure

   Mergers & Acquisitions 2017

   COMvergence

   This study  provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…

   Read more about "Mergers & Acquisitions 2017"
4. 
   Benchmarks & surveys

   9 October 2017
   Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure

   Survey on Global internal media structure & organisation

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Global internal media structure & organisation"
5. 
   Benchmarks & surveys

   12 September 2017
   Agency managementAgency rostersMarketing procurementOrganisation & structure

   Marketing Procurement Category Tree

   WFA

   WFA member survey. For additional details, please log in.

   Read more about "Marketing Procurement Category Tree"
6. 
   Benchmarks & surveys

   4 July 2017
   Integrated marketingOrganisation & structureData & analytics

   Survey Results: Marketing Capability Programmes

   WFA, Circus Street

   WFA member survey. For additional details, please log in.

   Read more about "Survey Results: Marketing Capability Programmes"
7. 
   Benchmarks & surveys

   7 June 2017
   Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure

   Survey on Social Media & Social Content Management 2017

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Social Media & Social Content Management 2017"
8. 
   Reports & whitepapers

   7 April 2017
   Marketing procurementOrganisation & structure

   Overcoming people & capability challenges

   WFA

   Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…

   Read more about "Overcoming people & capability challenges"
9. 
   Benchmarks & surveys

   18 October 2016
   Organisation & structure

   Survey on regional marketing structures

   WFA

    This research was created to draw a picture of regional marketing structures, roles and responsibilities.

   Read more about "Survey on regional marketing structures"
10. 
    Benchmarks & surveys

    7 October 2016
    Agency managementOrganisation & structure

    Survey on Working with adtech and martech startups

    WFA

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…

    Read more about "Survey on Working with adtech and martech startups"
11. 
    Benchmarks & surveys

    1 August 2016
    Organisation & structure

    Content marketing survey results

    WFA

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

    Read more about "Content marketing survey results"
12. 
    Benchmarks & surveys

    13 July 2016
    Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure

    Survey on China agency rosters

    WFA

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

    Read more about "Survey on China agency rosters"