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Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group
Julia Goldin, EVP, Chief Product and Marketing Officer at the LEGO Group, is one of the seven global marketers shortlisted for this…
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Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC
Pratik Thakar, Head of Global Creative Strategy and Content at TCCC, is one of the seven global marketers shortlisted for this…
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Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated
Jane Wakely, Lead CMO at Mars, Incorporated, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of…
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Sponsorship into 2022
What will define brand sponsorship in 2022? Ian Malcolm, President and CEO of Lumency, a brand-side sponsorship, experiential and…
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Galvanising marketing as a force for positive change: lessons learned from Planet Pledge
WFA President and CMCO at Mastercard, Raja Rajamannar, and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss…
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A marketer in Glasgow
WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating…
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Marketing as a force for positive change: lessons from Planet Pledge
WFA President and CMCO at Mastercard, Raja Rajamannar and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.
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Can marketing save the planet?
Marketers have a unique toolset to help change the world for the better—it’s time they used it, says Guardian columnist…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.
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Creativity
The butterfly effect of global marketing transformation
The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…