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Brand purposeBrand reputation
Mastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'
Raja Rajamannar, WFA President and Chief Marketing and Communications Officer, Mastercard, shares his vision for the year ahead.
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100 days on from COP26
Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role…
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7 partner predictions for 2022
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…
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12 predictions for 2022
From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…
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Brand purposeBrand reputationMarketing operations
Mondelēz and Sanofi join Planet Pledge
Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…
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WFA CEO: “2021 was a watershed year for marketing”
2021 has been memorable for a lot of the wrong reasons. But it will also be remembered for some of the right ones. We may well look…
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CreativityBrand reputation
Reversing the decline in advertising effectiveness
To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…
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Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura
Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global…
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Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever
Conny Braams, Chief Digital and Marketing Officer at Unilever, is one of the seven global marketers shortlisted for this year's WFA…
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Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company
Rupen Desai, Global CMO at Dole Sunshine Company, is one of the seven global marketers shortlisted for this year's WFA Global…