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  1.    What’s worth keeping post pandemic
    Brand purposeBrand reputationDigital transformation

    What’s worth keeping post pandemic

    The pandemic has changed everything but what new priorities, behaviours or ways of working from the last two years would jury…

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  2.    Five key take outs from The Economist's predictions for 2022

    Five key take outs from The Economist's predictions for 2022

    Jon Baldwin Quintanilla, WFA’s Junior Policy and Communications Manager, shares key take-outs from the recent WFA webinar with…

    Read more about "Five key take outs from The Economist's predictions for 2022"
  3.    It's time to regulate the digital ad market
    Digital policy

    It's time to regulate the digital ad market

    The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver

    Read more about "It's time to regulate the digital ad market"
  4.    Is it an advantage to be a woman in marketing?

    Is it an advantage to be a woman in marketing?

    Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi

    Read more about "Is it an advantage to be a woman in marketing?"
  5.    How collaboration between marketing and sustainability can be a force for good

    How collaboration between marketing and sustainability can be a force for good

    Collaboration across various functions is critical for success and sustainability is no different, says Preeti Srivastav, Group…

    Read more about "How collaboration between marketing and sustainability can be a force for good"
  6.    Five CMOs with five post lockdown tips
    Brand purposeBrand reputationDigital transformationMarketing capabilitiesOrganisation & structure

    Five CMOs with five post lockdown tips

    Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…

    Read more about "Five CMOs with five post lockdown tips"
  7.    This can be marketing’s time. You just need to earn it.
    Marketing capabilitiesMarketing operations

    This can be marketing’s time. You just need to earn it.

    As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…

    Read more about "This can be marketing’s time. You just need to earn it."
  8.    Walking the talk on climate change

    Walking the talk on climate change

     Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the…

    Read more about "Walking the talk on climate change"
  9.    In conversation with four marketing stars for the future
    Brand purposeBrand reputation

    In conversation with four marketing stars for the future

    WFA worked with industry publication The Drum to identify this year’s Future 50, the best new marketing talent from around the…

    Read more about "In conversation with four marketing stars for the future"
  10.    In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto

    In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto

    Meet Eka Sugiarto, President of APPINA and Head of Media at Unilever Indonesia & SEAA

    Read more about "In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto"
  11.    A look back at Cannes 2021
    Creativity

    A look back at Cannes 2021

    Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…

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  12.    Learning from the Sourcing Board
    Marketing procurement

    Learning from the Sourcing Board

    Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a…

    Read more about "Learning from the Sourcing Board"