Related content
-
Brand purposeBrand reputationDigital transformation
What’s worth keeping post pandemic
The pandemic has changed everything but what new priorities, behaviours or ways of working from the last two years would jury…
-
Five key take outs from The Economist's predictions for 2022
Jon Baldwin Quintanilla, WFA’s Junior Policy and Communications Manager, shares key take-outs from the recent WFA webinar with…
-
Digital policy
It's time to regulate the digital ad market
The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver
-
Is it an advantage to be a woman in marketing?
Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi
-
How collaboration between marketing and sustainability can be a force for good
Collaboration across various functions is critical for success and sustainability is no different, says Preeti Srivastav, Group…
-
Brand purposeBrand reputationDigital transformationMarketing capabilitiesOrganisation & structure
Five CMOs with five post lockdown tips
Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…
-
Marketing capabilitiesMarketing operations
This can be marketing’s time. You just need to earn it.
As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…
-
Walking the talk on climate change
Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the…
-
Brand purposeBrand reputation
In conversation with four marketing stars for the future
WFA worked with industry publication The Drum to identify this year’s Future 50, the best new marketing talent from around the…
-
In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto
Meet Eka Sugiarto, President of APPINA and Head of Media at Unilever Indonesia & SEAA
-
Creativity
A look back at Cannes 2021
Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…
-
Marketing procurement
Learning from the Sourcing Board
Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a…