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  1.    Consumers reward the best advertising campaigns in Japan

    Consumers reward the best advertising campaigns in Japan

    Japanese consumers select 70 of the most effective campaigns of 2018 out of 1,409 entries

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  2.    Swedish advertisers launch transparency guide

    Swedish advertisers launch transparency guide

    New guide addresses ad fraud, brand safety, viewability issues

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  3.    Norway celebrates the “beekeepers” of advertising effectiveness

    Norway celebrates the “beekeepers” of advertising effectiveness

    ANFO rewards marketing campaigns that create value for business and brands

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  4.    WFA unveils event lineup and speakers for Global Marketer Conference

    WFA unveils event lineup and speakers for Global Marketer Conference

    Top marketers from Airbnb, Diageo, Mastercard, Unilever and Vodafone to speak at annual showcase for global marketers in Lisbon on…

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  5.    How can marketing change the world for the better?
    Brand purpose

    How can marketing change the world for the better?

    Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon

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  6.    How can policy and marketing functions align?
    Digital policy

    How can policy and marketing functions align?

    The WFA Policy Forum in Lisbon will explore the relationship between marketers and policy teams.

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  7.    Exploring the global marketing organisation of the future
    Integrated marketing

    Exploring the global marketing organisation of the future

    The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers

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  8.    Evolving marketing procurement beyond costs
    Marketing procurement

    Evolving marketing procurement beyond costs

    How do you move beyond a pure focus on savings and demonstrate the value marketing procurement creates for the business?

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  9.    Putting the Media Charter into action
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety

    Putting the Media Charter into action

    The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem

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  10.    Nine out of ten marketers in APAC buy media programmatically
    ProgrammaticData-driven marketing

    Nine out of ten marketers in APAC buy media programmatically

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

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  11.    WFA hires Max Schmidt and Joel Gan
    Organisation & structure

    WFA hires Max Schmidt and Joel Gan

    Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.

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  12.    WFA welcomes the global expansion of the Better Ads Standards
    Digital policyValue of advertising

    WFA welcomes the global expansion of the Better Ads Standards

    Ad formats deemed unacceptable by consumers to be banned worldwide

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