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Consumers reward the best advertising campaigns in Japan
Japanese consumers select 70 of the most effective campaigns of 2018 out of 1,409 entries
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Swedish advertisers launch transparency guide
New guide addresses ad fraud, brand safety, viewability issues
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Norway celebrates the “beekeepers” of advertising effectiveness
ANFO rewards marketing campaigns that create value for business and brands
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WFA unveils event lineup and speakers for Global Marketer Conference
Top marketers from Airbnb, Diageo, Mastercard, Unilever and Vodafone to speak at annual showcase for global marketers in Lisbon on…
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Brand purpose
How can marketing change the world for the better?
Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon
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Digital policy
How can policy and marketing functions align?
The WFA Policy Forum in Lisbon will explore the relationship between marketers and policy teams.
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Integrated marketing
Exploring the global marketing organisation of the future
The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers
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Marketing procurement
Evolving marketing procurement beyond costs
How do you move beyond a pure focus on savings and demonstrate the value marketing procurement creates for the business?
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety
Putting the Media Charter into action
The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
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ProgrammaticData-driven marketing
Nine out of ten marketers in APAC buy media programmatically
Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market
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Organisation & structure
WFA hires Max Schmidt and Joel Gan
Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.
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Digital policyValue of advertising
WFA welcomes the global expansion of the Better Ads Standards
Ad formats deemed unacceptable by consumers to be banned worldwide