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  1.    China looks back at 40 years of brand building
    Marketing capabilitiesOrganisation & structure

    China looks back at 40 years of brand building

    CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"

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  2.    Australian association strengthens guidance on body image

    Australian association strengthens guidance on body image

    AANA updates Code of Ethics

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  3.    Danish advertisers create guide to brand safety
    Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight

    Danish advertisers create guide to brand safety

    Three out four advertisers say there is insufficient transparency in media buying.

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  4.    Effie Awards launches in Pakistan
    Creativity

    Effie Awards launches in Pakistan

    PAS Awards marketing effectiveness award rebranded as Effie Awards Pakistan

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  5.    Students compete in marketing effectiveness awards in Spain
    Marketing capabilitiesMarketing effectiveness

    Students compete in marketing effectiveness awards in Spain

    AEA launches university programme

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  6.    Global Marketer of the Year 2018 nominees: Ukonwa Ojo

    Global Marketer of the Year 2018 nominees: Ukonwa Ojo

    WFA spoke to Coty Consumer Beauty's CMO at the company's offices in New York's Empire State Building.

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  7.    Global Marketer of the Year 2018 nominees: Marc Pritchard

    Global Marketer of the Year 2018 nominees: Marc Pritchard

    WFA interviewed P&G's Chief Brand Officer at the company headquarters in Cincinnati, USA.

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  8.    Global Marketer of the Year 2018 nominees: Keith Weed

    Global Marketer of the Year 2018 nominees: Keith Weed

    WFA spoke to Unilever's Chief Marketing and Communications Officer at the company’s headquarters in London. The interview took…

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  9.    Global Marketer of the Year 2018 nominees: Raja Rajamannar

    Global Marketer of the Year 2018 nominees: Raja Rajamannar

    WFA spoke to Mastercard's Chief Marketing and Communications Officer at the company’s offices in London’s Canary…

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  10.    Global Marketer of the Year 2018 nominees: Claudia Willvonseder

    Global Marketer of the Year 2018 nominees: Claudia Willvonseder

    WFA spoke to IKEA's CMO/Global Marketing and Communication Manager at the company’s offices in Zurich, Switzerland.

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  11.    Global Marketer of the Year 2018 nominees: Syl Saller

    Global Marketer of the Year 2018 nominees: Syl Saller

    WFA spoke to Diageo's Chief Marketing and Innovation Officer at the company's offices in London.

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  12.    Airbnb, Panasonic, Shiseido join WFA

    Airbnb, Panasonic, Shiseido join WFA

    New members in the last months include CIMB Bank, Etihad Airways, Kaspersky Lab, Reliance Industries, Singapore Airlines and…

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