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26 advertiser associations gather in Lisbon
WFA National Associations Council meeting closes Global Marketer Week 2019
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Swedish association welcomes new CEO
Hanna Riberdahl is the new CEO of the Swedish Advertisers
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French association changes its name
UDA renames itself the brands association, l'Union des marques
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Kenyan association appoints new board
Unilever’s Pheodor Mundia Njoroge is the new Chairperson of MSK
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Indian advertisers address “the connectedness paradox”
Advertising deemed as strong resource for changing perceptions
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Belgium identifies 6 key industry trends
A record number of 1,500 industry professionals from Belgium and beyond attended this year’s UBA Trends Day
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Brand purpose
WFA launches Guide to Better Marketing
Guide gathers insights from 10 years of exploring what makes for great marketing in the digital age
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Unstereotype Alliance launches in Brazil
Signatories include Unilever, Grupo Boticário, Heads and Mastercard
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ANA sets up marketing certification programme
New online and on-demand programme aims to enhance marketers’ skill set
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Value of advertising
1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
APAN unveils Value of Advertising study
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Roles are changing in advertising in Turkey
Advertising deemed as strong resource for changing perceptions
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French advertisers commit to a more responsible digital ecosystem
15 big advertisers announce support of France’s Digital Ad Trust