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Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G
Marc Pritchard, Chief Brand Officer at P&G, is one of the six global marketers shortlisted for this year’s WFA Global…
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Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King
Fernando Machado, Chief Marketing Officer at Burger King, is one of the six global marketers shortlisted for this year’s WFA…
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Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J
Richa Goswami, Senior Director, Office of Marketing Value, Global Digital and Technology Excellence for J&J Consumer Health, is…
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Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo
Syl Saller, Chief Marketing and Innovation Officer at Diageo, is one of the six global marketers shortlisted for this year’s…
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Brand safetyBrand safety
WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and…
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Speakers announced for Global Marketer Week 2020
Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers
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Digital transformation
WFA President and CEO acknowledged for helping shape the digital industry
Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing…
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Agency managementAgency review & pitching
Long-term agency partnership is better than short-term fling
Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters
True partnership requires a change of approach from advertisers and agencies
Long-term relationships require fair balance between scope and budget
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Buenos Aires Declaration for Progressive Advertising
WFA and national advertiser associations in South America commit to action on harmful ad stereotypes
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Declaración para una Publicidad Progresiva
La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la…
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Belgium unveils Digital Ad Trust label
New initiative certifies websites that commit to responsible advertising practices