Posts about News

Related content

  1.    Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G

    Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G

    Marc Pritchard, Chief Brand Officer at P&G, is one of the six global marketers shortlisted for this year’s WFA Global…

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G"
  2.    Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King

    Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King

    Fernando Machado, Chief Marketing Officer at Burger King, is one of the six global marketers shortlisted for this year’s WFA…

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King"
  3.    Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J

    Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J

    Richa Goswami, Senior Director, Office of Marketing Value, Global Digital and Technology Excellence for J&J Consumer Health, is…

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J"
  4.    Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo

    Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo

    Syl Saller, Chief Marketing and Innovation Officer at Diageo, is one of the six global marketers shortlisted for this year’s…

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo"
  5.    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
    Brand safetyBrand safety

    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum

    GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and…

    Read more about "WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum"
  6.    Speakers announced for Global Marketer Week 2020

    Speakers announced for Global Marketer Week 2020

    Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers

    Read more about "Speakers announced for Global Marketer Week 2020"
  7.    WFA President and CEO acknowledged for helping shape the digital industry
    Digital transformation

    WFA President and CEO acknowledged for helping shape the digital industry

    Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing…

    Read more about "WFA President and CEO acknowledged for helping shape the digital industry"
  8.    Long-term agency partnership is better than short-term fling
    Agency managementAgency review & pitching

    Long-term agency partnership is better than short-term fling

    Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…

    Read more about "Long-term agency partnership is better than short-term fling"
  9.    True partnership requires a change of approach from advertisers and agencies
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters

    True partnership requires a change of approach from advertisers and agencies

    Long-term relationships require fair balance between scope and budget

    Read more about "True partnership requires a change of approach from advertisers and agencies"
  10.    Buenos Aires Declaration for Progressive Advertising

    Buenos Aires Declaration for Progressive Advertising

    WFA and national advertiser associations in South America commit to action on harmful ad stereotypes

    Read more about "Buenos Aires Declaration for Progressive Advertising"
  11.    Declaración para una Publicidad Progresiva

    Declaración para una Publicidad Progresiva

    La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la…

    Read more about "Declaración para una Publicidad Progresiva"
  12.    Belgium unveils Digital Ad Trust label
    Ad fraud & verificationBrand safetyMedia transparencyBrand safety

    Belgium unveils Digital Ad Trust label

    New initiative certifies websites that commit to responsible advertising practices

    Read more about "Belgium unveils Digital Ad Trust label"