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  1.    Norway forms influencer marketing self-regulatory group

    Norway forms influencer marketing self-regulatory group

    New committee will focus on addressing body image issues by enforcing guidelines for advertisers and influencers

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  2.    Blockchain can create more efficiency and transparency in digital marketing, according to German study
    Data & analytics

    Blockchain can create more efficiency and transparency in digital marketing, according to German study

    New OWM study emphasises need for industry-wide stakeholder involvement

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  3.    Italy launches manual for tenders and client-agency relationships
    Agency evaluation & performanceAgency managementAgency review & pitching

    Italy launches manual for tenders and client-agency relationships

    UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships

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  4.    The Netherlands publishes influencer marketing guide and checklist
    InfluencersInfluencers

    The Netherlands publishes influencer marketing guide and checklist

    New white paper produced by bvA’s taskforce on influencer marketing

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  5.    Better marketing takes centre stage in Finland
    Creativity

    Better marketing takes centre stage in Finland

    MRKTNG Day 2019 conference puts focus on how marketing can be a force for good

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  6.    Advertising Council in Turkey launched

    Advertising Council in Turkey launched

    Council holds first meeting in Ankara

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  7.    WFA announces first speakers for Global Marketer Week Singapore 2020

    WFA announces first speakers for Global Marketer Week Singapore 2020

    P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore

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  8.    Marketing leaders on the state of the industry
    Creativity

    Marketing leaders on the state of the industry

    Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity…

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  9.    Ioana Dănilă joins WFA as Marketing Insights Manager

    Ioana Dănilă joins WFA as Marketing Insights Manager

    Ioana will work with WFA's marketing services team on the delivery of global research and insights to WFA members

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  10.    Spanish launch guide to improve online user experience
    Consumer insight

    Spanish launch guide to improve online user experience

    New guide offers practical advice to improve perception of digital advertising

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  11.    Finnish association changes its name

    Finnish association changes its name

    Mainostajien Liitto renames itself to Marketing Finland

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  12.    Slovak brands association merges with industry coalition on packaging and environment

    Slovak brands association merges with industry coalition on packaging and environment

    SZZV assumes leadership of merged associations

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