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Pakistan reflects on a great year and looks to the future
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Food marketingMarketing to children
YouTube prohibits all food and beverage ads next to kids content as of today
The restriction applies to all food and beverage products, irrespective of their nutritional profile, and will apply globally.
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Marketing procurement
The WFA Global Sourcing Board, 6 months on
It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing…
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Unstereotype Alliance launches in Turkey
Signatories include Avon, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, P&G, Unilever and Vodafone
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Brand purpose
German report causes a buzz on purpose
OWM warns marketers that supporting a social purpose is essential for survival
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Audience measurementMedia measurement
The UK launches cross-media measurement programme
ISBA puts Cross Media Research Group principles to the test
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Kenya appoints new CEO
Marketing Society of Kenya elects Edward Oswe
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Media governance
Japan unveils declaration on digital advertising
JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media…
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America’s got talent, and the ANA is helping to recruit it
Latest campaign seeks to market careers in marketing to Generation Z
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Nigeria showcases marketing excellence in West Africa
ADVAN forms global jury and speaker-line up of marketing leaders for awards show
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Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal
Lubomira Rochet, Chief Digital Officer at L’Oréal, is one of the six global marketers shortlisted for this year’s…
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Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab
Cheryl Goh, Group VP of Marketing & Founding CMO at Grab, is one of the six global marketers shortlisted for this year’s…