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  1.    Swiss advertisers advise on identifying real clicks
    Ad fraud & verificationMedia transparency

    Swiss advertisers advise on identifying real clicks

    Association of Swiss Advertisers launches whitepaper on classifying ad impressions

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  2.    Norway wants to take you back to school
    Digital policy

    Norway wants to take you back to school

    ANFO launches certification in responsible marketing and data privacy

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  3.    Consumers run the show at Japan’s advertising awards

    Consumers run the show at Japan’s advertising awards

    Japan Advertisers Association holds its 58th JAA Awards

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  4.    South Africa and Unstereotype Alliance write a new chapter in the fight for equality

    South Africa and Unstereotype Alliance write a new chapter in the fight for equality

    Marketing Association of South Africa launch the third Unstereotype Alliance national chapter

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  5.    Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA

    Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA

    Corporate membership for 2019 up by 15%

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  6.    The Customer Framework becomes WFA's global strategic partner for Transformation
    Digital transformation

    The Customer Framework becomes WFA's global strategic partner for Transformation

    Strategic partners help WFA improve on the value delivered to members against a number of priority areas

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  7.    WFA considers name change

    WFA considers name change

    WFA invites members views on potential rebrand

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  8.    France sets standard for measuring marketing effectiveness

    France sets standard for measuring marketing effectiveness

    Union des marques launches platform for measuring marcomms effectiveness

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  9.    Colombia’s bid for self-regulation given the thumbs-up
    Self-regulation

    Colombia’s bid for self-regulation given the thumbs-up

    ANDA Colombia’s ‘Autocontrol’ Commission approved by industry and government

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  10.    Norway exposes buzzwords that should buzz off

    Norway exposes buzzwords that should buzz off

    Norwegian marketers reveal the buzzwords that bombarded them in 2019

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  11.    Personalisation is U.S. marketing word of the year

    Personalisation is U.S. marketing word of the year

    Prominent runner-up’s included ‘equality’, ‘inclusion’, ‘data’, and…

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  12.    Brazil mobilises marketers to transform organisational cultures

    Brazil mobilises marketers to transform organisational cultures

    ABA releases report to help advertising adapt to a world in flux

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