Posts about Media

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1. 
   Opinions

   16 April 2018
   Media governanceMedia transformation

   The media transformers?

   Matt Green

   When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

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2. 
   Benchmarks & surveysReports & whitepapers

   28 March 2018
   Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

   Global viewability benchmarks 2017

   WFA

   WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

   Read more about "Global viewability benchmarks 2017"
3. 
   Event reports

   14 March 2018
   Ad fraud & verificationMedia transparencyProgrammatic

   Media Forum Meeting Overview (March 2018, Shanghai)

   WFA

    Overview of the Media Forum held in March 2018 in Shanghai.

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4. 
   Reports & whitepapers

   13 February 2018
   Ad fraud & verificationBrand safetyAd blockingBrand safety

   Coalition for Better Ads: Feb 2018 State of play

   WFA

   The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

   To view this…

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5. Press releasesReports & whitepapers

   9 February 2018
   Programmatic

   Major multinationals hike programmatic budgets while seeking greater control

   WFA

   WFA study finds increase of 11 percentage points expected 2017/18

   Read more about "Major multinationals hike programmatic budgets while seeking greater control"
6. 
   Videos & webinars

   31 January 2018
   Programmatic

   Webinar: Future of Programmatic Media

   WFA, DataXu

   Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and…

   Read more about "Webinar: Future of Programmatic Media"
7. 
   Benchmarks & surveys

   25 January 2018
   ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

   Survey on the Future of Programmatic Media

   WFA, DataXu

   WFA member survey. For additional details, please log in.

   Read more about "Survey on the Future of Programmatic Media"
8. 
   Videos & webinars

   27 November 2017
   Channels

   Webinar: Total view attribution

   WFA, Ebiquity

   This webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to…

   Read more about "Webinar: Total view attribution"
9. 
   Benchmarks & surveys

   24 October 2017
   ChannelsAgency review & pitchingIntegrated marketing

   Benchmark on Customer experience transformation

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Customer experience transformation"
10. 
    Benchmarks & surveysReports & whitepapers

    12 October 2017
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
11. 
    Benchmarks & surveys

    9 October 2017
    Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure

    Survey on Global internal media structure & organisation

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Global internal media structure & organisation"
12. 
    Videos & webinars

    4 October 2017
    Ad fraud & verificationProgrammatic

    Webinar: Reducing fraud in programmatic with ads.txt

    WFA, IAB

    Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients

    Read more about "Webinar: Reducing fraud in programmatic with ads.txt"