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Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure
Survey on Global internal media structure & organisation
WFA member survey. For additional details, please log in.
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Ad blockingConsumer insight
Europe research: Data-driven advertising and Europeans’ internet use
This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…
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Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
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Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing
Benchmark on Suppliers of research-based copy-testing of digital ads
WFA member benchmark. For additional details, please log in.
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Media governance
WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role
Deutsche Telekom’s Gerhard Louw has been named as the new co-chair of the WFA Media Forum.
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Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey results: Paying for 3rd party verification
WFA member survey. For additional details, please log in.
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Ad fraud & verificationData & analyticsData-driven marketing
Survey on Online Advertising Effectiveness
WFA member survey. For additional details, please log in.
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics
Survey on Media Governance and Guardianship
WFA member survey. For additional details, please log in.
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Agency managementAgency review & pitchingInfluencersInfluencersIntegrated marketingMarketing procurement
Benchmark on recommended influencer agencies
WFA member benchmark. For additional details, please log in.
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ChannelsMedia governanceMarketing operationsMarketing procurement
Benchmark on Scatter vs Upfront: US TV Market
WFA member benchmark. For additional details, please log in.
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Marketing procurementOrganisation & structure
Overcoming people & capability challenges
Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…
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Brand reputation
Brand safety: steps to consider (2017)
The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.