Posts about Media Forum

Related content

1. 
   Benchmarks & surveys

   24 March 2017
   Audience measurementConsumer insightData & analytics

   A survey on Social Listening - Tools, Techniques, Metrics & Challenges

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
2. 
   Benchmarks & surveys

   24 March 2017
   ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

   Programmatic management fee benchmarking

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Programmatic management fee benchmarking"
3. 
   Benchmarks & surveysReports & whitepapers

   15 February 2017
   Agency managementIntegrated marketing

   Survey on Briefing for integrated communications (2017)

   WFA, The Observatory

   WFA member survey. For additional details, please log in.

   Read more about "Survey on Briefing for integrated communications (2017)"
4. 
   Benchmarks & surveysReports & whitepapers

   31 January 2017
   Digital transformationConsumer insightData-driven marketing

   10 steps to close the gap between digital consumers and businesses

   WFA, The Digital Consultancy

      

   Read more about "10 steps to close the gap between digital consumers and businesses"
5. 
   Benchmarks & surveys

   26 January 2017
   Agency managementAgency review & pitching

   Benchmark on Digital & Social Agency Recommendations in the UK

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"
6. 
   Benchmarks & surveys

   12 January 2017
   Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

   Survey results on Programmatic & trading desks

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey results on Programmatic & trading desks"
7. 
   Reports & whitepapers

   1 January 2017
   Value of advertising

   The Value of Advertising (2017)

   WFA, Deloitte

   The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

   Read more about "The Value of Advertising (2017)"
8. 
   Benchmarks & surveys

   1 January 2017
   Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

   Survey results on Agency evaluation

   WFA, Decideware

   WFA member survey. For additional details, please log in.

   Read more about "Survey results on Agency evaluation"
9. Opinions

   22 December 2016
   Value of advertisingData-driven marketing

   5 marketing predictions for 2017

   WFA

   After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

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10. 
    Benchmarks & surveys

    10 October 2016
    Agency evaluation & performanceAgency remuneration & contracts

    Survey on Global Ad Server Management

    WFA, Ebiquity

    The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving…

    Read more about "Survey on Global Ad Server Management"
11. 
    OpinionsEvent reports

    30 September 2016
    Data & analytics

    Data, data everywhere…delivering a transformation in data management

    Matt Green

    dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.

    Read more about "Data, data everywhere…delivering a transformation in data management"
12. 
    Benchmarks & surveys

    1 August 2016
    Organisation & structure

    Content marketing survey results

    WFA

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

    Read more about "Content marketing survey results"