Posts about Media Forum

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1. 
   Benchmarks & surveys

   5 July 2018
   Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

   Survey on Influencer Marketing

   WFA

   WFA member survey. For additional details, please log in.

   Read more about "Survey on Influencer Marketing"
2. 
   Event reports

   8 June 2018
   Audience measurementOrganisation & structureMedia transformationData-driven marketing

   Media Forum Meeting Overview (June 2018, Barcelona)

   WFA

    Overview of the Media Forum held in July 2018 in Barcelona.

   Read more about "Media Forum Meeting Overview (June 2018, Barcelona)"
3. 
   Benchmarks & surveys

   9 May 2018
   ChannelsAgency managementAgency review & pitchingMarketing capabilities

   Benchmark on Ecommerce capabilities

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Ecommerce capabilities"
4. 
   Event reports

   18 April 2018
   Media governanceMedia transparencyAgency rosters

   Media Forum Meeting Overview (April 2018, New York)

   WFA

    Overview of the Media Forum held in April 2018 in New York City.

   Read more about "Media Forum Meeting Overview (April 2018, New York)"
5. 
   Benchmarks & surveysReports & whitepapers

   28 March 2018
   Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

   Global viewability benchmarks 2017

   WFA

   WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

   Read more about "Global viewability benchmarks 2017"
6. 
   Event reports

   14 March 2018
   Ad fraud & verificationMedia transparencyProgrammatic

   Media Forum Meeting Overview (March 2018, Shanghai)

   WFA

    Overview of the Media Forum held in March 2018 in Shanghai.

   Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"
7. 
   Reports & whitepapers

   19 February 2018
   Agency managementOrganisation & structure

   Mergers & Acquisitions 2017

   COMvergence

   This study  provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…

   Read more about "Mergers & Acquisitions 2017"
8. 
   Reports & whitepapers

   16 February 2018
   Diversity & InclusionBrand purposeBrand reputation

   WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

   WFA

   This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…

   Read more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"
9. Press releasesReports & whitepapers

   9 February 2018
   Programmatic

   Major multinationals hike programmatic budgets while seeking greater control

   WFA

   WFA study finds increase of 11 percentage points expected 2017/18

   Read more about "Major multinationals hike programmatic budgets while seeking greater control"
10. 
    Benchmarks & surveys

    25 January 2018
    ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA, DataXu

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
11. 
    Reports & whitepapers

    20 January 2018
    Brand purposeBrand reputation

    Project Reconnect masterdeck 2019

    Open to WFA members only

    WFA

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…

    Read more about "Project Reconnect masterdeck 2019"
12. 
    Benchmarks & surveysReports & whitepapers

    12 October 2017
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"