Posts about Marketing strategy

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1. 
   Opinions

   1 January 2016

   CMO FORUM: 2015 Year in Review

   WFA

   CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the…

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2. 
   Opinions

   1 January 2016

   IMC FORUM: 2015 Year in Review

   WFA

   Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.

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3. 
   Opinions

   1 January 2016

   MEDIA FORUM: 2015 Year in Review

   WFA

   2015 saw global ad markets rise by 4% to over $540 billion.

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4. 
   Opinions

   1 January 2016

   CDO FORUM: 2015 Year in Review

   WFA

   The digital economy has given rise to Google, Apple, Facebook and Amazon.

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5. 
   Opinions

   1 January 2016

   SOURCING FORUM: 2015 Year in Review

   WFA

   In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.

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6. 
   Opinions

   1 January 2016

   Responsible Advertising and Children Programme: 2015 Year in Review

   WFA

   2015 continued to see marketing to children grab the headlines.

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7. 
   Opinions

   1 January 2016

   INSIGHT FORUM: 2015 Year in Review

   WFA

   The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer…

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8. Opinions

   22 December 2015

   WFA’s 10 predictions for 2016

   WFA
   …
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9. 
   Opinions

   18 December 2015

   WFA CEO: 2015 in review

   Stephan Loerke

   WFA CEO Stephan Loerke reflects on te year 2015

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10. 
    Opinions

    3 December 2015

    Media transparency: picking a way through the storm

    WFA
    …
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11. 
    Benchmarks & surveysReports & whitepapers

    1 November 2015
    Ad fraud & verification

    Survey on Global Ad Fraud

    WFA, Botlab.io, Ebiquity

    This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

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12. 
    Event reports

    10 September 2015

    CMO FORUM Meeting Overview APAC September 2015

    WFA

     

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