Posts about Marketing strategy

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  1. Ten things a CDO can do to keep digital transformation on track
    Opinions
    9 December 2016

    Ten things a CDO can do to keep digital transformation on track

    WFA

    The recent WFA CDOFORUMs in Asia capped a year of intense activity with back-to-back sessions in Singapore and Hong Kong.

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  2. 4 take-aways on working with start-ups, 6 lessons for big ideas
    Opinions
    3 November 2016
    Agency management

    4 take-aways on working with start-ups, 6 lessons for big ideas

    WFA

    On 27-28 September, WFA held its 17th annual regional LATAM meeting in Colombia, back to back with “Cartagena Inspira”, Latin…

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  3. Opinions
    31 October 2016

    5 takeaways from WFA's CMO Luncheon

    WFA

    A soccer legend, a business angel and wrestling royalty all walk into a restaurant....

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  4. Opinions
    4 October 2016

    The changing role of the CMO

    WFA

    This September, the WFA partnered with the AllThatMatters conference to develop and curate a new conference stream titled…

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  5. WFA President & RBS CMO: 'Advertisers should remember they need agencies'
    Opinions
    27 July 2016

    WFA President & RBS CMO: 'Advertisers should remember they need agencies'

    WFA

    The recent ANA report into media rebates in the US is an important moment for our industry and could be a positive catalyst for…

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  6. WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.
    Opinions
    5 July 2016

    WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.

    Rob Dreblow

    Predictably, there are those who will find fault in Cannes Lions.

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  7. Opinions
    1 July 2016

    Cannes Lions 2016 │ VR killed the radio star?

    WFA

    The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back

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  8. Report on global media transformation
    Benchmarks & surveysVideos & webinars
    23 June 2016
    Agency managementDigital transformationData-driven marketing

    Report on global media transformation

    WFA

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

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  9. 15 tweets from Singapore CMOFORUM
    Opinions
    2 June 2016

    15 tweets from Singapore CMOFORUM

    WFA

    2016’s first WFA CMOFORUM was held in Singapore on May 25th.

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  10. Opinions
    30 May 2016

    A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami

    WFA

    After a promising launch in 2015, WFA held its second IMCFORUM in Miami earlier this month.

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  11. iHuman
    Opinions
    29 February 2016

    iHuman

    WFA

    How can big companies deal with the talent challenge in 2016? Rob Dreblow, WFA's Head of Marketing Capabilities, highlights the need…

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  12. Opinions
    2 February 2016

    Lack of scrutiny has given ad fraud criminals a head start

    WFA
    …
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