Posts about Marketing strategy

Related content

Benchmarks & surveys
24 August 2015

Agency managementMarketing operationsOrganisation & structure

Benchmark on media agency on-boarding - key considerations and pitfalls

WFA

A short survey to elicit member experiences in regard to on-boarding a new media agency.

Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"
Opinions
1 July 2015

The path to digital transformation

WFA

Only brands that understand their consumer and their digital behaviour will be able to reshape their businesses for digital. Matt Green…
Read more about "The path to digital transformation"
News
29 June 2015

#12tweets from our CMO FORUM @Cannes_Lions

WFA

WFA News

Read more about "#12tweets from our CMO FORUM @Cannes_Lions"
Benchmarks & surveys
1 June 2015

Marketing procurementOrganisation & structure

Benchmark on franchising models

WFA

WFA member benchmark on franchising models.

Read more about "Benchmark on franchising models"
Opinions
29 May 2015

Sustainable development is not just about saving the planet

WFA

WFA Contribution to ICC-UN Global Compact Good Practice Note on Sustainable Development
Read more about "Sustainable development is not just about saving the planet "
Benchmarks & surveys
16 April 2015

ChannelsMarketing procurement

Benchmark on media budget setting

WFA

Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

Read more about "Benchmark on media budget setting"
Benchmarks & surveys
1 April 2015

Marketing technologyDigital transformationMarketing technologyMarketing technology

Survey on Digital Transformation

WFA, The Digital Consultancy

The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
Read more about "Survey on Digital Transformation"
Benchmarks & surveys
19 February 2015

Integrated marketingData-driven marketing

Benchmark on sensory and behavioural marketing

WFA

Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
Read more about "Benchmark on sensory and behavioural marketing"
Reports & whitepapers
19 February 2015

Digital transformation

The elements of digital transformation

WFA, The Digital Consultancy

Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…
Read more about "The elements of digital transformation"
Opinions
2 February 2015

Five priorities for media directors in 2015

WFA

<p style="padding-left:… </div> Read more about "Five priorities for media directors in 2015"