Related content
-
ChannelsBrand purposeBrand reputationCannes 2019 Wrap
Read more about "Cannes 2019 Wrap"In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
-
Agency managementMarketing operationsMarketing procurementThe hidden gem: How clients benefit from long-term partnerships
Read more about "The hidden gem: How clients benefit from long-term partnerships"Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…
-
In the spotlight: CAA Argentina’s Philip Perez
Read more about "In the spotlight: CAA Argentina’s Philip Perez"Meet Philip Perez, President of CAA
-
CreativityBrand reputationSeven take-outs from Cannes 2019
Read more about "Seven take-outs from Cannes 2019"So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
-
Marketing capabilitiesMarketing operationsOrganisation & structureFive common pitfalls of in-housing marketing services
Read more about "Five common pitfalls of in-housing marketing services"While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly…
-
In the spotlight: Israel Marketing Association’s Talma Biro
Read more about "In the spotlight: Israel Marketing Association’s Talma Biro"Meet Talma, CEO of the Israel Marketing Association
-
China’s home-grown successes
Read more about "China’s home-grown successes"Stephan Loerke reflects on the global opportunities and challenges Chinese brands face
-
Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structureBuilding a future-proof marketing procurement strategy
Read more about "Building a future-proof marketing procurement strategy"In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
-
In the spotlight: ANDA Colombia’s Elizabeth Melo
Read more about "In the spotlight: ANDA Colombia’s Elizabeth Melo"Meet Elizabeth Melo, Executive President of ANDA
-
Data & analyticsMember barometer 2019
Read more about "Member barometer 2019"WFA member survey. For additional details, please log in.
-
Integrated marketingMarketing operationsBenchmark on launch strategies
Read more about "Benchmark on launch strategies"WFA member bechmark. For additional details, please log in.
-
Integrated marketingBenchmark on shifting consumer behavior in Germany
Read more about "Benchmark on shifting consumer behavior in Germany"WFA member bechmark. For additional details, please log in.