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The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Webinar: Better sponsorship outcomes through better category management
This webinar examines processes and tools for better sponsorship investment management.
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (March 2020)
This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
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ChannelsMarketing operations
Webinar+: Crisis clinic - Managing your media in the Covid epidemic
This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…
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Agency managementMarketing procurement
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WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
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Organisation & structure
Benchmark: Covid-19 Impact on Marketing
This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…
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Value of advertisingDiversity & InclusionMarketing capabilities
Top 12 thoughts from our Global Marketer of the Year shortlist
Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose,…
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Brand reputationMarketing operationsData & analytics
Corporate Sustainability Survey Report
This WFA member survey covers our member's corporate sustainability practices.
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Agency managementAgency review & pitching
How a good scope of work program can benefit an organisation
Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…
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Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure
Benchmark: Shopper Agency recommendations in Western Europe
This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
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Media governanceDigital transformationMedia transformation
Media Transformation - Case Study 2: Royal Philips
The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…
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Organisation & structure
Voice and audio branding strategy
This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…