Related content
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Marketing procurement
Defining world-class standards for marketing procurement
To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global…
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Marketing procurement
Benchmark: Global Category Management - Public Relations
Member benchmark on category management of public relations (brand PR / consumer facing)
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Marketing procurementData collection & privacy
Spotlight: WFA in 2021
A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.
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Marketing procurement
Sourcing Forum meeting overview (December 2020)
Overview of the Sourcing Forum held remotely on December 2, 2020
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Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure
10 Predictions for 2021
It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
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Agency managementAgency remuneration & contractsMarketing procurement
Spotlight: The impact of the pandemic on the agency business
Structures, financial and predictions – what WFA members should watch out for.
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Marketing procurement
Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval
WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.
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Marketing procurement
Benchmark: Global Category Management - E-commerce
WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.
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Agency managementAgency rostersMarketing procurement
Sourcing Forum meeting overview (November 2020)
Overview of the Sourcing Forum held remotely on November 18, 2020.
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Marketing procurement
Eco-Friendly Practices in Production
This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…
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Integrated marketingMarketing procurement
Survey: Organising virtual and hybrid events
This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond
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Agency managementMarketing procurement
Spotlight: Global Production - 2020 and beyond
As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…