Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   12 November 2020
   Marketing operationsMarketing procurement

   Benchmark: Global Category Management - Consumer Promotions

   WFA

   Member benchmark on category management of consumer promotions.

   Read more about "Benchmark: Global Category Management - Consumer Promotions"
2. 
   Benchmarks & surveys

   28 October 2020
   Marketing procurementOrganisation & structure

   Global Marketing Procurement: 2020 and beyond

   WFA

   WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…

   Read more about "Global Marketing Procurement: 2020 and beyond"
3. 
   Benchmarks & surveys

   28 October 2020
   Marketing procurementOrganisation & structure

   Benchmark: Global marketing procurement team structures & workload allocation

   WFA

   WFA member benchmark regarding workload allocation and related team structures.

   Read more about "Benchmark: Global marketing procurement team structures & workload allocation"
4. 
   Event reports

   19 October 2020
   Agency review & pitchingMarketing procurement

   Sourcing Forum meeting overview (October 2020)

   WFA

   Overview of the Sourcing Forum held remotely on October 15, 2020.

   Read more about "Sourcing Forum meeting overview (October 2020)"
5. 
   Reports & whitepapers

   21 September 2020
   Marketing procurement

   The endless possibilities of Computer Generated Imagery (CGI)

   WFA

   This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.

   Read more about "The endless possibilities of Computer Generated Imagery (CGI)"
6. 
   Opinions

   15 September 2020
   Marketing procurement

   Sustainability and procurement

   Laura Forcetti

   Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…

   Read more about "Sustainability and procurement"
7. 
   Benchmarks & surveys

   15 September 2020
   Agency managementMarketing procurement

   Benchmark: Global Category Management - Artwork & pre-press Packaging design

   WFA

   This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).

   Read more about "Benchmark: Global Category Management - Artwork & pre-press Packaging design"
8. 
   Event reports

   9 September 2020
   Marketing procurement

   Sourcing Forum meeting overview (September 2020)

   WFA

   Overview of the Sourcing Forum held remotely on September 4, 2020.

   Read more about "Sourcing Forum meeting overview (September 2020)"
9. 
   Event reports

   25 August 2020
   Marketing procurement

   Sourcing Forum meeting overview (July 2020)

   WFA

   Overview of the Sourcing Forum held remotely on July 2nd, 2020.

   Read more about "Sourcing Forum meeting overview (July 2020)"
10. 
    Reports & whitepapers

    9 July 2020
    Marketing procurement

    Project Spring

    WFA

    A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.

    Read more about "Project Spring"
11. 
    Press releases

    9 July 2020
    Marketing procurement

    WFA launches ultimate guide to value-based Marketing Procurement

    WFA

    Global Sourcing Board identifies real-world strategies that drive shift from savings to value

    Read more about "WFA launches ultimate guide to value-based Marketing Procurement"
12. 
    Benchmarks & surveys

    6 July 2020
    Agency remuneration & contractsMarketing technologyMarketing procurementMarketing technologyMarketing technology

    Benchmark: e-invoicing solutions

    WFA

    This member benchmark examines the usage of e-invoicing solutions.

    Read more about "Benchmark: e-invoicing solutions"