Posts about Marketing procurement

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  1.    Webinar: An introduction to the offshore market for creative production
    CreativityMarketing procurement

    Webinar: An introduction to the offshore market for creative production

    This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…

    Read more about "Webinar: An introduction to the offshore market for creative production"
  2.    Survey: Shifting from physical to virtual events
    Integrated marketingMarketing procurement

    Survey: Shifting from physical to virtual events

    This WFA member survey looks at how organisations are managing virtual events in light of Covid-19

    Read more about "Survey: Shifting from physical to virtual events"
  3.    Sourcing Forum meeting overview (June 2020)
    Marketing procurementOrganisation & structure

    Sourcing Forum meeting overview (June 2020)

    Overview of the Sourcing Forum held remotely on June 12th, 2020.

    Read more about "Sourcing Forum meeting overview (June 2020)"
  4.    Benchmark: Rights management for actors and music
    Marketing procurementOrganisation & structure

    Benchmark: Rights management for actors and music

    This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.

    Read more about "Benchmark: Rights management for actors and music"
  5.    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
    Agency evaluation & performanceAgency managementMarketing procurement

    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

    In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…

    Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"
  6.    Webinar: Client-agency performance evaluations: the agency view
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Webinar: Client-agency performance evaluations: the agency view

    One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…

    Read more about "Webinar: Client-agency performance evaluations: the agency view"
  7.    Client-agency performance evaluations: the agency view
    Agency evaluation & performanceAgency managementMarketing procurement

    Client-agency performance evaluations: the agency view

    This survey examined client-agency performance evaluation programs from the perspective of the agency side.

    Read more about "Client-agency performance evaluations: the agency view"
  8.    Webinar: How transcreation can give a local edge to global messages
    Marketing procurementOrganisation & structure

    Webinar: How transcreation can give a local edge to global messages

    How to optimise content production globally while remaining relevant and effective locally.

    Read more about "Webinar: How transcreation can give a local edge to global messages"
  9.    Benchmark: Calculation methods for social media savings
    Agency remuneration & contractsMarketing procurement

    Benchmark: Calculation methods for social media savings

    This member benchmark examines calculation methods for social media savings.

    Read more about "Benchmark: Calculation methods for social media savings"
  10.    Sourcing Forum meeting overview (May 2020)
    Agency managementAgency review & pitchingMarketing procurementOrganisation & structure

    Sourcing Forum meeting overview (May 2020)

    Overview of the Sourcing Forum held remotely on May 7th, 2020.

    Read more about "Sourcing Forum meeting overview (May 2020)"
  11.    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
    Agency managementMarketing procurementOrganisation & structure

    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)

    This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…

    Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"
  12.    Webinar: Better sponsorship outcomes through better category management
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Webinar: Better sponsorship outcomes through better category management

    This webinar examines processes and tools for better sponsorship investment management.

    Read more about "Webinar: Better sponsorship outcomes through better category management"