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Benchmark: Media Buying In South Korea
WFA member benchmark on Media Buying In South Korea
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Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Maintaining an appropriate level of governance with agencies
Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…
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Agency evaluation & performanceMarketing procurement
Benchmark: TV inflation in Indonesia
WFA member benchmark on TV inflation in Indonesia
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Digital policyMarketing procurement
Webinar: WFA in 2020 - What’s now, what’s next
The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the…
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ChannelsAgency remuneration & contractsMarketing procurementOrganisation & structure
Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…
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Webinar: Making the most of Dynamic Creative Optimisation (DCO)
This webinar covers how to create a unified operating model that brings creative and media closer.
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Agency managementMarketing procurement
Survey: Global Category Management - Displays & Point-of-Sale
WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
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Agency managementMarketing procurement
Benchmark: Innovation Funds
This WFA member benchmark covers how members are managing funding for innovation.
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Agency evaluation & performanceAgency review & pitchingMarketing procurement
Benchmark: Strategic Design Agencies
This WFA member benchmark examines how members are working with strategic design agencies.
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Marketing procurement
Benchmark: Working/non-working marketing spends
This WFA member benchmark covers how members are evolving the use and definition behind working/non-working marketing spends.
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Agency remuneration & contractsMarketing procurement
Transparency in global production
Survey on global content production transparency.