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Marketing procurement
New metrics for a growth agenda
Moving from a savings outlook to a value-creation approach requires new methods of measuring progress. Building on discussions…
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Marketing procurement
Spotlight: Diversity & Inclusion in the Production Landscape
An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…
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Marketing procurementOrganisation & structure
Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
Shifting from a savings outlook to a value creation approach.
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Agency managementMarketing procurement
Different Models when decoupling production
A brief definition guide on models when decoupling production.
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Marketing procurement
Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.
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Marketing procurement
Guide to Ecommerce content production optimisation
APR is providing this guide free to WFA members as an introduction to exploring ecommerce through a content production lens.
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Agency managementMarketing procurement
Business Intelligence / Data analytics for a strong agency management program
An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…
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Agency managementMarketing procurement
Benchmark: Global Category Management - Strategic ‘packaging’ design agency
Member benchmark on global category management of strategic ‘packaging’ design agency.
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Marketing procurement
Sourcing Forum meeting overview (February 2021)
Overview of the Sourcing Forum held remotely on February 17, 2021.
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Agency managementMarketing procurement
Benchmark: Agency scope of work (SOW) tools
WFA member benchmark survey on Scope of Work (SOW) tools.
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Marketing procurementOrganisation & structure
Decoupling production from the creative agency and the role of the agency producer
Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…
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Marketing procurement
Spotlight: Managing your sponsorship initiatives post-pandemic
What should marketing and marketing procurement professionals be thinking about as they consider how to manage and leverage their…