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Marketing procurement
Benchmark: crowdsourced platform in Russia
WFA member benchmark on crowdsourced platforms of freelancers operating in Russia
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Marketing procurement
Benchmark: innovation funds in media/marketing
WFA member benchmark on current practices regarding innovation funds in media and/or marketing
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Marketing procurement
Sourcing Forum meeting overview (March 2022)
Overview of the Sourcing Forum held remotely on March 23, 2022.
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Marketing procurement
Sourcing Forum meeting overview (March 2022)
Overview of the Sourcing Forum held remotely on March 16, 2022.
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Marketing procurementMarketing effectiveness
Sourcing Forum meeting overview (March 2022)
Overview of the Sourcing Forum held remotely on March 10, 2022.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Benchmark: Media Agency Fee Risk & Reward Models
WFA member benchmark on Media Agency Fee Risk & Reward Models
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Marketing procurement
WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…
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Marketing procurement
Benchmark: Media spend on agency fees in South East Asia
WFA member survey for Media spend on agency fees in South East Asia markets
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Agency review & pitchingMarketing procurement
Sourcing Forum meeting overview (October 2021)
Overview of the Sourcing Forum held remotely on October 21, 2021.
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Marketing procurement
Learning from the Sourcing Board
Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a…