Posts about Marketing procurement

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  1.    Benchmark: Recruitment of marketing sourcing talent
    Marketing procurementOrganisation & structure

    Benchmark: Recruitment of marketing sourcing talent

    WFA member benchmark on recruiting marketing sourcing talent

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  2.    Benchmark: payment solutions / cashback
    Marketing procurement

    Benchmark: payment solutions / cashback

    WFA member benchmark on payment solutions/cashback

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  3.    Benchmark: crowdsourced platform in Russia
    Marketing procurement

    Benchmark: crowdsourced platform in Russia

    WFA member benchmark on crowdsourced platforms of freelancers operating in Russia

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  4.    Benchmark: innovation funds in media/marketing
    Marketing procurement

    Benchmark: innovation funds in media/marketing

    WFA member benchmark on current practices regarding innovation funds in media and/or marketing

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  5.    Sourcing Forum meeting overview (March 2022)
    Marketing procurement

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 23, 2022.

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  6.    Sourcing Forum meeting overview (March 2022)
    Marketing procurement

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 16, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
  7.    Sourcing Forum meeting overview (March 2022)
    Marketing procurementMarketing effectiveness

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 10, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
  8.    Benchmark: Media Agency Fee Risk & Reward Models
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Benchmark: Media Agency Fee Risk & Reward Models

    WFA member benchmark on Media Agency Fee Risk & Reward Models

    Read more about "Benchmark: Media Agency Fee Risk & Reward Models"
  9.    WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
    Marketing procurement

    WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum

    Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…

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  10.    Benchmark: Media spend on agency fees in South East Asia
    Marketing procurement

    Benchmark: Media spend on agency fees in South East Asia

    WFA member survey for Media spend on agency fees in South East Asia markets 

    Read more about "Benchmark: Media spend on agency fees in South East Asia"
  11.    Sourcing Forum meeting overview (October 2021)
    Agency review & pitchingMarketing procurement

    Sourcing Forum meeting overview (October 2021)

    Overview of the Sourcing Forum held remotely on October 21, 2021.

    Read more about "Sourcing Forum meeting overview (October 2021)"
  12.    Learning from the Sourcing Board
    Marketing procurement

    Learning from the Sourcing Board

    Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a…

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