Posts about Marketing procurement

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1. 
   Event reports

   11 October 2022
   Marketing procurement

   Sourcing Forum meeting overview (September 2022)

   WFA

   Overview of the Sourcing Forum held remotely on 28^th September, 2022

   Read more about "Sourcing Forum meeting overview (September 2022)"
2. 
   Benchmarks & surveys

   4 October 2022
   Marketing procurement

   Benchmark: Global Category Management – Adaptation & transcreation

   WFA

   This WFA member benchmark examined the category management of adaptation & transcreation

   Read more about "Benchmark: Global Category Management – Adaptation & transcreation"
3. 
   Benchmarks & surveys

   23 September 2022
   Marketing procurement

   Benchmark: Global Category Management – POS & displays

   WFA

   This WFA member benchmark examined the category management of POS & displays.

   Read more about "Benchmark: Global Category Management – POS & displays"
4. 
   Opinions

   21 September 2022
   Marketing procurement

   Why I love marketing procurement

   Alice Tomlinson, Junior Manager, Marketing Sourcing

   It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines…

   Read more about "Why I love marketing procurement"
5. 
   Benchmarks & surveys

   4 August 2022
   Value of advertisingMarketing procurement

   Benchmark: Negotiations with tech titans or big digital platforms

   WFA

   WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

   Read more about "Benchmark: Negotiations with tech titans or big digital platforms"
6. 
   Event reports

   12 July 2022
   Marketing procurement

   Sourcing Forum meeting overview (June 2022)

   WFA

   Overview of the Sourcing Forum held remotely on June 30, 2022.

   Read more about "Sourcing Forum meeting overview (June 2022)"
7. 
   Videos & webinars

   7 July 2022
   Marketing procurement

   Spotlight: The rise of freelance talent

   WFA

   Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and…

   Read more about "Spotlight: The rise of freelance talent"
8. 
   Reports & whitepapers

   10 June 2022
   Marketing procurement

   Tech & tools in marketing procurement

   WFA

   This WFA report written in partnership with Flock Associates – The Marketing Transformation Company, explored…

   Read more about "Tech & tools in marketing procurement"
9. 
   Event reports

   8 June 2022
   Marketing procurement

   Sourcing Forum meeting overview (May 2022)

   WFA

   Overview of the Sourcing Forum held remotely on May 25, 2022.

   Read more about "Sourcing Forum meeting overview (May 2022)"
10. 
    Event reports

    27 May 2022
    Marketing procurement

    Sourcing Forum meeting overview (May 2022)

    WFA

    Overview of the Sourcing Forum held remotely on May 17, 2022.

    Read more about "Sourcing Forum meeting overview (May 2022)"
11. 
    Benchmarks & surveys

    24 May 2022
    Marketing procurementOrganisation & structure

    Benchmark: Global Category Management – Influencer Marketing

    WFA

    This WFA member benchmark examined the category management of Influencer Marketing

    Read more about "Benchmark: Global Category Management – Influencer Marketing"
12. 
    Event reports

    11 May 2022
    Marketing procurement

    Sourcing Forum meeting overview (April 2022)

    WFA

    Overview of the Sourcing Forum held in Athens on April 6, 2022.

    Read more about "Sourcing Forum meeting overview (April 2022)"