Posts about Marketing procurement

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  1.    Global Agency Remuneration Trends: 2022 update
    Agency evaluation & performanceMarketing procurement

    Global Agency Remuneration Trends: 2022 update

    Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…

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  2.    Spotlight: Inflation equals innovation
    Marketing procurement

    Spotlight: Inflation equals innovation

    In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the…

    Read more about "Spotlight: Inflation equals innovation"
  3.    Spotlight: Recession-proofing strategies for creative production
    Marketing procurement

    Spotlight: Recession-proofing strategies for creative production

    As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members…

    Read more about "Spotlight: Recession-proofing strategies for creative production"
  4.    Benchmark: Supply-chain finance solutions
    Marketing procurement

    Benchmark: Supply-chain finance solutions

    This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.

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  5.    Client-agency performance evaluations: 2022 update
    Marketing procurement

    Client-agency performance evaluations: 2022 update

    Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

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  6.    Spotlight: What makes clients attractive to agencies?
    Marketing procurement

    Spotlight: What makes clients attractive to agencies?

    Agencies with the best clients attract the best talent.

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  7.    Benchmark: Supplier Relationship Management (SRM) programs
    Marketing procurement

    Benchmark: Supplier Relationship Management (SRM) programs

    WFA member benchmark on Supplier Relationship Management (SRM) programs.

    Read more about "Benchmark: Supplier Relationship Management (SRM) programs"
  8.    Benchmark: Panel service agency(s) fee increases
    Marketing procurement

    Benchmark: Panel service agency(s) fee increases

    WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…

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  9.    Spotlight: E-commerce content creation - setting up for success
    Agency evaluation & performanceMarketing procurement

    Spotlight: E-commerce content creation - setting up for success

    To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…

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  10.    Benchmark: Global Category Management – Digital production & publishing
    Marketing procurement

    Benchmark: Global Category Management – Digital production & publishing

    This WFA member benchmark examines the category management of digital production & publishing.

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  11.    Benchmark: Market Research & Insights – Recommended agency partners
    Agency evaluation & performanceMarketing procurement

    Benchmark: Market Research & Insights – Recommended agency partners

    WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

    Read more about "Benchmark: Market Research & Insights – Recommended agency partners"
  12.    Benchmark: Global Category Management – Loyalty & Reward
    Marketing procurement

    Benchmark: Global Category Management – Loyalty & Reward

    This WFA member benchmark examined the category management of Loyalty & Reward.

    Read more about "Benchmark: Global Category Management – Loyalty & Reward"