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Agency evaluation & performanceMarketing procurement
Global Agency Remuneration Trends: 2022 update
Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…
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Marketing procurement
Spotlight: Inflation equals innovation
In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the…
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Marketing procurement
Spotlight: Recession-proofing strategies for creative production
As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members…
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Marketing procurement
Benchmark: Supply-chain finance solutions
This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.
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Marketing procurement
Client-agency performance evaluations: 2022 update
Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…
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Marketing procurement
Spotlight: What makes clients attractive to agencies?
Agencies with the best clients attract the best talent.
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Marketing procurement
Benchmark: Supplier Relationship Management (SRM) programs
WFA member benchmark on Supplier Relationship Management (SRM) programs.
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Marketing procurement
Benchmark: Panel service agency(s) fee increases
WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…
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Agency evaluation & performanceMarketing procurement
Spotlight: E-commerce content creation - setting up for success
To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…
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Marketing procurement
Benchmark: Global Category Management – Digital production & publishing
This WFA member benchmark examines the category management of digital production & publishing.
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Agency evaluation & performanceMarketing procurement
Benchmark: Market Research & Insights – Recommended agency partners
WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.
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Marketing procurement
Benchmark: Global Category Management – Loyalty & Reward
This WFA member benchmark examined the category management of Loyalty & Reward.