Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   24 February 2023
   Agency managementMarketing procurement

   Benchmark: Cascading sustainability commitments to agencies

   WFA

   This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…

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2. 
   Benchmarks & surveys

   21 February 2023
   Marketing procurement

   Benchmark: Global Category Management – Artwork, pre-press & print

   WFA

   This WFA member benchmark examined the category management of artwork, pre-press & print.

   Read more about "Benchmark: Global Category Management – Artwork, pre-press & print"
3. 
   Event reports

   10 February 2023
   Marketing procurement

   Sourcing Forum meeting overview (January 2023)

   WFA

   Overview of the Sourcing Forum held remotely on 25^th January, 2023.

   Read more about "Sourcing Forum meeting overview (January 2023)"
4. 
   Benchmarks & surveys

   24 January 2023
   Marketing procurement

   Benchmark: Negotiating paid search deals

   WFA

   This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.

   Read more about "Benchmark: Negotiating paid search deals"
5. 
   Videos & webinars

   19 January 2023
   Marketing procurement

   Spotlight: Global Agency Remuneration Trends

   WFA

   It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial…

   Read more about "Spotlight: Global Agency Remuneration Trends"
6. 
   Videos & webinars

   17 January 2023
   Marketing procurement

   Spotlight: Client-agency performance evaluations: 2022 update

   WFA

   Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

   Read more about "Spotlight: Client-agency performance evaluations: 2022 update"
7. 
   Benchmarks & surveys

   13 January 2023
   Marketing procurement

   Benchmark: Global Category Management – Models (for artwork/photography)

   WFA

   This WFA member benchmark examined the category management of models, for photography and/or artwork.

   Read more about "Benchmark: Global Category Management – Models (for artwork/photography)"
8. 
   Opinions

   11 January 2023
   Marketing procurement

   After Spring comes…

   Laura Forcetti

   The WFA Sourcing Board is refreshing its goals and ambitions after three years and a half, with a series of new initiatives to help…

   Read more about "After Spring comes…"
9. 
   Benchmarks & surveys

   10 January 2023
   Marketing procurement

   Benchmark: Global Category Management – Digital Commerce

   WFA

   This WFA member benchmark examined the category management of Digital Commerce

   Read more about "Benchmark: Global Category Management – Digital Commerce"
10. 
    Event reports

    9 January 2023
    Marketing procurement

    Sourcing Forum meeting overview (December 2022)

    WFA

    Overview of the Sourcing Forum held remotely on 1^st of December, 2022

    Read more about "Sourcing Forum meeting overview (December 2022)"
11. 
    Event reports

    22 December 2022
    Marketing procurement

    Sourcing Forum meeting overview (November 2022)

    WFA

    Overview of the Sourcing Forum held in Amsterdam on the 8^th of November, 2022

    Read more about "Sourcing Forum meeting overview (November 2022)"
12. 
    Videos & webinars

    17 December 2022
    Marketing procurement

    The role of AI in the content creation process

    WFA

    This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing…

    Read more about "The role of AI in the content creation process"