Posts about Marketing operations

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  1.    “We’re going to have to be amazingly humble”
    Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation

    “We’re going to have to be amazingly humble”

    WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…

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  2.    WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
    Brand purposeBrand reputationMarketing operationsOrganisation & structure

    WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future

    Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…

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  3.    WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change
    Brand purposeBrand reputationMarketing operationsOrganisation & structure

    WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change

    Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…

    Read more about "WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change"
  4.    WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?
    Marketing operationsOrganisation & structure

    WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?

    Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and…

    Read more about "WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?"
  5.    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
    Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operations

    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy

    WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…

    Read more about "Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy"
  6.    WFA celebrates 70th anniversary with ‘70 in 70’ initiative
    Marketing operationsOrganisation & structure

    WFA celebrates 70th anniversary with ‘70 in 70’ initiative

    Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee

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  7.    WFA launches Sustainable Marketing 2030 to close the gap between intent and action
    Brand purposeBrand reputationMarketing operations

    WFA launches Sustainable Marketing 2030 to close the gap between intent and action

    Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…

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  8.    New speakers announced at WFA Global Marketer Week in Istanbul
    CreativityDigital transformationMarketing operations

    New speakers announced at WFA Global Marketer Week in Istanbul

    The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…

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  9.    Spotlight: Turning D&I into an Accountable Media Metric
    Marketing operations

    Spotlight: Turning D&I into an Accountable Media Metric

    D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…

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  10.    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
    ChannelsMedia governanceMarketing operations

    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

    We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…

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  11.    Cristina Diezhandino named WFA Global Marketer of the Year 2022
    Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology

    Cristina Diezhandino named WFA Global Marketer of the Year 2022

    Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…

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  12.    WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
    Integrated marketingDigital transformationMarketing operations

    WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

    WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the…

    Read more about "WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia"