Related content
-
Marketing operationsBenchmark: Marketing or Media Mix Models and ROI
Read more about "Benchmark: Marketing or Media Mix Models and ROI"WFA member benchmark on Marketing or Media Mix Models and ROI
-
Marketing operations
Benchmark: Share of Voice vs Share of Market
Read more about "Benchmark: Share of Voice vs Share of Market"WFA member benchmark on Share of Voice vs Share of Market
-
Brand purposeBrand reputationMarketing operationsMondelēz and Sanofi join Planet Pledge
Read more about "Mondelēz and Sanofi join Planet Pledge"Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…
-
Integrated marketingMarketing operationsCapability Forum Overview (October 2021)
Read more about "Capability Forum Overview (October 2021)"Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.
-
Marketing operationsOrganisation & structure
CMO Forum meeting overview (November 2021)
Read more about "CMO Forum meeting overview (November 2021)"Overview of the CMO Forum held remotely on November 16, 2021.
-
ProgrammaticAgency managementAgency remuneration & contractsMarketing operationsBenchmark: Digital in-housing from agency point of view
Read more about "Benchmark: Digital in-housing from agency point of view"WFA benchmark on In-housing Digital Media, from agencies' point of view
-
-scaleType-6-width-270-height-171.png)
Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureWFA launches Global Marketer of the Year 2021
Read more about "WFA launches Global Marketer of the Year 2021"Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…
-
Marketing capabilitiesMarketing operationsThis can be marketing’s time. You just need to earn it.
Read more about "This can be marketing’s time. You just need to earn it."As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…
-
Media governanceMarketing operationsThe Media Capability Gap
Read more about "The Media Capability Gap"A research report on the anatomical structures and priorities of the client-side media department.
-
Marketing operationsOrganisation & structureSpotlight on marketing and sustainability: bridging the gaps around the world
Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…
-
Brand purposeBrand reputationMarketing capabilitiesMarketing operationsGet comfortable with sustainability
Read more about "Get comfortable with sustainability"The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more…
-
Brand purposeBrand reputationMarketing operationsMarketing’s Missing P: Planet
Read more about "Marketing’s Missing P: Planet"Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on…