Posts about Marketing Organisation & Strategy

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Benchmarks & surveys
18 July 2016

Agency remuneration & contractsMarketing procurement

Benchmark on the use of supply chain financing

WFA

Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by…
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Benchmarks & surveys
13 July 2016

Agency managementMarketing procurement

Survey on Managing PR suppliers

WFA

Survey on how members source and manage the public relations category.

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Benchmarks & surveys
13 July 2016

Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure

Survey on China agency rosters

WFA

Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

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Videos & webinars
5 July 2016

Marketing procurement

Webinar: Sourcing ad production

WFA, APR

In-depth webinar with Advertising Production Resources (APR) on sourcing ad production for WFA…
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Benchmarks & surveys
1 July 2016

Agency managementMarketing procurement

Benchmark on recommended consultancies for brand architecture development

WFA

WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.

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Benchmarks & surveys
29 June 2016

Agency managementMarketing procurement

Benchmark on Recommended Agencies for Social Media Audit in China

WFA

WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

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Benchmarks & surveysVideos & webinars
23 June 2016

Agency managementDigital transformationData-driven marketing

Report on global media transformation

WFA

Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
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Videos & webinars
20 June 2016

Digital transformationMarketing effectiveness

Webinar: The journey towards customer-centricity

WFA, Circus Street

The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…
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Benchmarks & surveys
16 June 2016

Agency review & pitchingMarketing procurement

Benchmark on brand tracking in China

WFA

WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.

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Benchmarks & surveys
8 June 2016

Ad fraud & verificationMarketing procurement

Study results on Verification partners & viewability

WFA

The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…
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Benchmarks & surveys
3 May 2016

Agency review & pitchingMarketing procurement

Benchmark on Recommended digital content agencies in Europe

WFA

WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.

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Benchmarks & surveys
27 April 2016

Agency managementMarketing procurement

Benchmark an Introduction to sourcing Ad Production

WFA

WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…
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