Related content
-
Agency managementMarketing procurementBenchmark an Introduction to sourcing Ad Production
Read more about "Benchmark an Introduction to sourcing Ad Production"WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…
-
ProgrammaticMarketing procurementSurvey results on calculating programmatic savings
Read more about "Survey results on calculating programmatic savings"Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…
-
Agency review & pitchingMarketing procurementSurvey into global media pitching and use of consultants
Read more about "Survey into global media pitching and use of consultants"This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…
-
Agency rostersMarketing procurementData & analyticsSurvey results on Managing insight supplier communities
Read more about "Survey results on Managing insight supplier communities"Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
-
Agency review & pitchingMarketing procurementBenchmark on Customer journey and innovation suppliers
Read more about "Benchmark on Customer journey and innovation suppliers"WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer…
-
Agency review & pitchingMarketing procurementBenchmark on innnovation partner and business disruptor suppliers
Read more about "Benchmark on innnovation partner and business disruptor suppliers"WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…
-
Agency review & pitchingMarketing procurementBenchmark on the digital video vendors used by members
Read more about "Benchmark on the digital video vendors used by members"WFA benchmark looking at the specialist digital video vendors used by members.
-
Marketing capabilitiesMarketing operationsOrganisation & structureWFA breaks down walls between Insights and Media
Read more about "WFA breaks down walls between Insights and Media"Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.
-
Agency managementIntegrated marketingSurvey results on Marketing in ASEAN
Read more about "Survey results on Marketing in ASEAN"This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…
-
Agency managementMarketing procurementBenchmark on Use of e-auctions & e-sourcing for marketing suppliers
Read more about "Benchmark on Use of e-auctions & e-sourcing for marketing suppliers"A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…
-
Agency evaluation & performanceMarketing procurementSurvey Results on Sourcing ad production
Read more about "Survey Results on Sourcing ad production"Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.
-
Agency managementMarketing procurementSurvey results on Best practice in media agency contract management
Read more about "Survey results on Best practice in media agency contract management"A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…