Posts about Marketing Organisation & Strategy

Related content

1. 
   Benchmarks & surveys

   9 October 2017
   Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure

   Survey on Global internal media structure & organisation

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Global internal media structure & organisation"
2. 
   OpinionsEvent reports

   21 September 2017
   Digital transformation

   Four lessons from dmexco

   Matt Green

   Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no…

   Read more about "Four lessons from dmexco"
3. 
   Benchmarks & surveys

   12 September 2017
   Agency managementAgency rostersMarketing procurementOrganisation & structure

   Marketing Procurement Category Tree

   WFA

   WFA member survey. For additional details, please log in.

   Read more about "Marketing Procurement Category Tree"
4. 
   Benchmarks & surveys

   6 September 2017
   Agency review & pitchingMarketing procurementData & analytics

   Experiential sampling agencies in Great Britain and Ireland

   WFA

   WFA member survey. For additional details, please log in.

   Read more about "Experiential sampling agencies in Great Britain and Ireland"
5. 
   Benchmarks & surveys

   9 August 2017
   Agency review & pitchingMarketing procurementData & analytics

   Choosing a Digital Asset Management (DAM) System

   WFA

   WFA member survey. For additional details, please log in.

   Read more about "Choosing a Digital Asset Management (DAM) System"
6. 
   Opinions

   4 July 2017
   Marketing capabilities

   Five CMO lessons from Cannes

   Rob Dreblow

   While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges…

   Read more about "Five CMO lessons from Cannes"
7. 
   Benchmarks & surveys

   30 June 2017
   Agency review & pitchingMarketing procurement

   Survey results on sourcing experiential and marketing materials

   WFA, InnerWorkings

   WFA member survey. For additional details, please log in.

   Read more about "Survey results on sourcing experiential and marketing materials"
8. 
   Benchmarks & surveys

   14 June 2017
   Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

   Benchmark on Suppliers of research-based copy-testing of digital ads

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
9. 
   Benchmarks & surveys

   13 June 2017
   Agency review & pitchingMarketing procurement

   Recommended law firms with media contract drafting experience

   WFA

      WFA member benchmark. For additional details, please log in.

   Read more about "Recommended law firms with media contract drafting experience"
10. 
    Benchmarks & surveys

    7 June 2017
    Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure

    Survey on Social Media & Social Content Management 2017

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
11. 
    Benchmarks & surveys

    1 June 2017
    Ad fraud & verificationData & analyticsData-driven marketing

    Survey on Online Advertising Effectiveness

    WFA, Ebiquity

       WFA member survey. For additional details, please log in.

    Read more about "Survey on Online Advertising Effectiveness"
12. 
    Benchmarks & surveys

    24 May 2017
    Agency evaluation & performanceAgency review & pitchingIntegrated marketingMarketing procurement

    Benchmark on Integrated Production

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Integrated Production"